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Why choose Pure Cremation?
No funeral director's fee. You deal with Pure Cremation directly, so there's no middleman and no funeral director's fee to pay.
Our own facilities, end-to-end. We have our own private ambulances, own care facilities and our own crematoria, all staffed by our highly-trained, award-winning and compassionate team.
The highest standards. A solid wood coffin, a unique ceramic disc which guarantees the ashes identity, and a proper urn.
Hand-delivered ashes returned to your home personally.
Award-winning care, with more five-star reviews on Trustpilot and Reviews.io than anyone else.
One point of contact throughout. You’ll be speaking with a dedicated Pure Care Companion.
Testimonials from families in the UK
“An outstanding service which kept me up to date the whole way through the process. This takes away all the pressures of a traditional funeral. Would recommend if looking for this type of service.”
– Joanne
“Having heard a great deal about Pure Cremation, I must say I was very happy with service they provided. From start to finish - professional, empathetic, and very courteous. Whilst I live many miles away from my uncle, he was returned to me by one of the staff who again were extremely professional and respectful. I would not hesitate in recommending this service - a massive thank you to all involved.”
– Malcolm
“Everything went as expected and was very pleased with the way it was handled. Staff were very helpful and extremely pleasant to talk to. I will be using them for myself when the time comes.”
– John
Frequently asked questions
How quickly can Pure Cremation collect a loved one in the UK?
In most cases, we can arrange collection within a few hours of your call, subject to medical paperwork. Our team is available 24 hours a day, 365 days a year. If you need to arrange a pure cremation, give us a call on 0800 160 18 81.
Which UK areas do you cover?
Every part of mainland Britain, including the Isle of Skye.
Can we hold our own memorial service locally?
Absolutely. Because there is no ceremony at the crematorium, you are free to arrange any send-off that feels right — at home, in a local pub, at a place of worship or somewhere meaningful. We have a free guide full of helpful ideas and inspiration.
Can Pure Cremation collect from hospitals or care homes?
Yes. We collect from every hospital, hospice and care home across mainland Britain in our own private ambulance, and we liaise with the ward or care home directly on your behalf.
What support do you offer throughout the process?
A dedicated Pure Care Companion is with you from your first call to the return of the ashes — the same person throughout. We’ll guide you through the paperwork, keep you updated at every stage and answer any questions. Our lines are open 24/7 on 0800 160 18 81.
How much does a funeral cost in the UK?
Every quarter, we update the Cost of Funerals Index — Britain's most comprehensive research into the true cost of a traditional funeral. Our latest figures show that the average cost of a traditional funeral in the UK is £4,623. Funeral director fees alone account for around £2,460 of that — more than half the total. And costs can vary by more than £3,000 depending on which funeral director you choose, meaning some could charge well over £7,500. A pure cremation costs thousands of pounds less.
Does Pure Cremation charge the same price everywhere?
Yes. Because we operate nationally, our price doesn't change depending on where you live. Families across Britain pay the same fixed price for a pure cremation — whether they're in Cornwall or Caithness. There are no postcode lotteries with us.
What's the difference between a pure cremation and a direct cremation?
They sound similar, but the experience can be very different. The term "direct cremation" is used by many providers, and what's actually included — and who's actually caring for your loved one — varies widely. At Pure Cremation, we own the entire journey: our team, our facilities, our standards, from the moment we collect your loved one to the moment we return their ashes to you. That continuity of care is something we believe every family deserves.
We're here when you are ready
If you are reading this after a bereavement, please know you do not have to take the next steps alone. Call us free on 0800 160 18 81 any time — a calm, understanding voice is ready to help UK families whenever you need us.