Britain’s number one choice for direct cremations

Whether you need to arrange a funeral right now, or you want to know more about Britain’s favourite funeral plan, we’re here for you.


Call us free now on 0800 470 23 93 to speak to someone in our friendly team here in Britain who can give you all the help you need, without any obligation.

grandad and grandaughter
I’m planning ahead

See our funeral plan

Various monthly payment options available, or pay in a one-off lump sum.


Plan ahead to ensure your end-of-life wishes are honoured and provide peace of mind to both you and your loved ones.

Get your FREE quote
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Someone has passed away

Arrange a pure cremation today

All inclusive prices. No hidden fees.


Arrange a simple cremation for someone who has passed away and take all the time you need to organise a separate farewell.

The proof is in the reviews

Our 4.9 Trustpilot rating, supported by over 16,000 reviews (as at Nov 2023), stands as the highest among UK providers, making us the trusted choice.

Need more information?

To find out more about our funeral plan and discover the different payment options, request our free guide today.

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Questions our customers ask

What's included in a Pure Cremation?

A Pure Cremation Funeral Plan includes everything that's required to carry out a Pure Cremation, delivered by Pure Cremation Ltd. A direct cremation with us includes:


  • Collection from anywhere in mainland England, Wales and Scotland (includes Isle of Wight and Isle of Skye).
  • Transfer to the crematorium and a solid pine eco-coffin (or suitable alternative).
  • Cremation fees for an unattended committal at the crematorium of our choice and Doctor’s fees (if these apply).
  • Hand delivery of the ashes to any mainland address in England, Wales and Scotland (includes Isle of Wight and Isle of Skye).
  • All costs associated with the delivery of an unattended cremation when the Plan holder dies.
What's not included in a Pure Cremation?

  • The use of a hearse, limousine or flowers.
  • A funeral ceremony at the crematorium.
  • A minister or a celebrant.
  • A choice of crematorium.
  • Mourners attending the committal at the crematorium.

If you are looking for a funeral plan which includes hearses, flowers, or a funeral service then this is probably not the right plan for you.

What happens at a Pure Cremation funeral?

9 out of 10 direct cremations are unattended at Pure Cremation, which means there are no mourners present for a funeral service at the crematorium or at the cremation itself. Our experienced cremation technicians will carry out the process with the utmost respect and without anyone present. There is no viewing of the deceased or farewell ceremony conducted, but if you would like to attend the service, please, let us know in advance.

Do you have to prepay for a Pure Cremation?

You can either pay in one lump sum or various monthly instalments for our prepaid plans. If you pay by instalments, then you will need to keep these payments up to date or risk having your plan cancelled. We also offer on-demand direct cremation services that do not require you to hold a funeral plan with us.