Direct Cremation services your family can trust

We are the only provider 100% dedicated to this style of service and we can make a unique promise – totally seamless care from our wonderful team from the very first call through to the return of your loved-one’s ashes, including cremation at our own beautiful venue.

Prepaid funeral plans Arrange a funeral today
Grieving Alone and Together booklet

Request a free copy of our Grieving Alone & Together booklet

Responding to the loss of your loved one during the COVID-19 pandemic.

Fill in our simple form for your free copy of our Grieving Alone & Together booklet. You will receive a free PDF download, and you can also request a free physical copy.

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About Us

The UK's Leading Direct Cremation Specialists

If you want a simple, cremation-only funeral for a loved one, or for yourself in the future, then we can help, wherever you live in mainland England, Wales or Scotland (we do cover the Isle of Wight).

Pure Cremation is the UK's leading independent provider of direct cremation, and the only one totally dedicated to this style of farewell. We have even built our own, state-of-the-art crematorium in the Hampshire countryside so we can give you the highest standard of care at every stage.

We're trusted by thousands of families each year, guiding them through the process of a dignified, fuss-free cremation and inspiring them to make the most of this new freedom to say goodbye their way.

The Pure Cremation Group is proud to set the standard for direct cremation, offering superb value for money without any compromise on the care given to you and your loved ones. We've even created a great value direct cremation pre-paid funeral plan that is 100% GUARANTEED. This means you can completely fix the costs today and get on with enjoying life - thanks to the Pure Promise.

About Pure Cremation

Charlton Park Crematorium

Simple services still deserve superb care, which is why we have designed and built a unique facility that combines crematorium, office and client care in Andover, Hampshire. The state-of-the-art building nestles in a mature parkland setting, creating a real sense of privacy and calm.

About Charlton Park


How can we help?

Pure Cremation provides a simple direct cremation service that you can arrange online or over the phone. You can arrange this now for someone who has passed away or plan ahead for yourself.

Prepaid funeral plans

Plan ahead for full peace of mind for you and your family and lock in today's prices. Choose which of our fully-guaranteed plans and payment options fits your budget and relax, knowing that the Pure Promise guarantees that your family won't have to pay anything more.

Funeral Plans

Arrange a funeral today

Our simple all-inclusive service has everything you need to arrange a fuss-free cremation for someone who has already passed away. You can reach us 24/7 for help, advice and immediate care.

Click the button to find out more:

Arrange a funeral
Information Pack - Direct Cremation

Request an Information Pack

Finding out more about direct cremation and Pure Cremation's fully guaranteed prepaid plans is easy. To request our comprehensive brochure, simply click the button below and fill in the simple form:

Request a pack

Call us today:

0808 501 6277

Would you like to arrange a direct cremation or buy one of our prepaid plans? Our dedicated team provides professional guidance and support and can help you get started.


We're setting the standard for this style of service:

News Posts

Latest News

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