Direct Cremation services your family can trust

About Us

The UK's Leading Direct Cremation Specialists

If you want a simple, cremation-only funeral for a loved one, or for yourself in the future, then we can help, wherever you live in mainland England, Wales or Scotland (we do cover the Isle of Wight).

Pure Cremation is the UK's leading independent provider of direct cremation, and the only one totally dedicated to this style of farewell. We have even built our own, state-of-the-art crematorium in the Hampshire countryside so we can give you the highest standard of care at every stage.

We're trusted by thousands of families each year, guiding them through the process of a dignified, fuss-free cremation and inspiring them to make the most of this new freedom to say goodbye their way.

The Pure Cremation Group is proud to set the standard for direct cremation, offering superb value for money without any compromise on the care given to you and your loved ones. We've even created a great value direct cremation pre-paid funeral plan that is 100% GUARANTEED. This means you can completely fix the costs today and get on with enjoying life - thanks to the Pure Promise.