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Pure Cremation helps people every day with two different services.
Firstly, we offer Britain's bestselling funeral plan which is much more affordable than a traditional plan. Having a plan with us means your funeral is 100% guaranteed and you’re protected against rising funeral prices, giving you lifelong peace of mind.
Pure Cremation has also been awarded ‘Best Funeral Plan Provider’ for 2025.
Secondly, if someone has passed away and you need to arrange a funeral, you can call us any time of the day or night. We’ll help immediately and take away the stress and worry. We can bring the deceased into our care, whether we collect them from a hospital or their home, and we can arrange a respectful, dignified funeral.
Government website MoneyHelper says the most expensive part of a funeral is usually the funeral director's fees – from around half to two thirds of the total cost.
With a pure cremation, you avoid these fees and save over £2,000. That means you have more money for a send-off or to leave to family. Here are four more reasons why more people choose us:
1. The Pure Price Promise
Some companies charge 'hidden extras' – for example, for a larger coffin or to return ashes. But with us, everything you need is included. We also have affordable plan options equivalent to less than £6 a week.
2. Exceptional service from our team
We have more five-star reviews than anyone else, with customers saying how our kind, professional team provided the best possible care. We've been voted 'Best Funeral Plan Provider' for 2025.
3. Our own state-of-the-art facilities
For instance, we have our own crematorium so we can look after someone from the moment we collect them right until we return their ashes personally to loved ones.
4. Unique touches no-one else offers
Only Pure has a ceramic identification disc that's unique to everyone in our care. The disc survives the cremation and is included with the urn.
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We’ve more five-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.
Here’s what our customers say about the team at Pure Cremation:
7 reasons why more people choose Pure Cremation
1. Private ambulance collection from anywhere in mainland Britain
2. Solid wood (eco-friendly) coffin and unique identifying ceramic disc
3. Dedicated, highly trained staff with years of experience and care
4. Respectful, dignified cremation at our crematorium in beautiful grounds
5. Ashes personally returned by us, in an urn, to next of kin anywhere in mainland Britain
6. Everything you need for a pure cremation included, with nothing for anyone else to pay or arrange
7. Your money (held in a Trust) is reinsured by the world’s biggest reinsurer, so it’s incredibly safe
What is the difference between a pure cremation and a traditional funeral?
A traditional funeral includes a funeral service. So if someone is cremated, that service may take place at the crematorium, or it could take place at a church. With a traditional funeral, for instance, you may get a certain time slot on a specific day for the crematorium service – there will be a restriction on who can attend, how long it can last and what you’re able to do.
That’s why more and more people are choosing a pure cremation, because it gives families the freedom to arrange a service that’s more personal to the person that’s died.
With a traditional funeral, the service is usually only a few weeks after someone has passed away, which might not be convenient for family, or might just be too upsetting so soon after someone has died.
With Pure, you get all the cremation services you need for a respectful cremation, but family don’t usually attend (although we do have this as an option, on the occasions someone does want to attend). Instead, family are free to arrange any send-off they wish – whenever and wherever suits them, whether formal service or a celebration of life.
Why is Pure Cremation so popular?
Pure Cremation has always put its customers first. Not only are we the most popular provider of direct cremations, we also have the most five star reviews on Trustpilot and Reviews.io.
And almost all of those reviews mention the people who work at Pure. Caring, dedicated, expert professionals who believe in keeping alive the family values that has always made Pure so special, and why so many of those who use our service recommend us to others.
Do you have to pre-pay for a pure cremation?
No. You can pre-pay with our funeral plan, either in a single payment or in monthly instalments (starting from the equivalent of less than £6 a week). But if someone passes away without a plan, their family can just call us, 24/7, pay the cremation fees and we can arrange their pure cremation there and then.
Does Pure offer funerals near me?
Yes. We collect someone when they have passed away – from their home or a hospital – anywhere in Britain. We then take them into our care and perform the committal at our Charlton Park crematorium in Andover. Afterwards, we return the ashes to next of kin, personally and by hand.
The family can arrange a service that’s near them, perhaps somewhere that was a favourite of the deceased.
Do you provide cremation services anywhere in Britain?
Yes, we do. There are different rules in Scotland, which means the cremations are carried out by one of our partners there. But throughout Great Britain, someone can buy one of our plans or call us to arrange a funeral, and we will be there.
We have a national fleet of drivers who can collect someone when they die and bring them straight into our care.
Can family attend a service at the crematorium?
We do offer friends and family the option to come to our crematorium to hold their own short service if they wish, so they can spend some quiet time with their loved one at the crematorium. The coffin will be placed in the room before they arrive.
There is no Funeral Director or celebrant present and no service. Some families like to play their favourite music or deliver a reading. You are welcome to bring flowers to place on the coffin.
This option to attend is from £395 in our Oak Room (for up to 12 people), or from £645 in our Ceremonial Hall (for up to 100 people). It’s from £995 at any crematorium we partner with.
What do I need to do when someone dies?
When someone dies, there are some practical steps that need to be taken, including things you need to do immediately.
Our free guide on ‘what to do when someone dies’ will tell you everything you need to know and has links to other online useful resources.
What’s the difference between a ‘pure cremation’ and Pure Cremation™?
Pure Cremation offers Britain’s bestselling funeral plan. A funeral plan with us can save you over £2,000 compared to a traditional funeral. A pure cremation is a dignified, respectful funeral performed by caring professionals at our own crematorium, without a ceremony, so you’re not paying for a hearse, funeral director fees and so on.
The equivalent of a ‘pure cremation’ by another company is referred to as a ‘direct cremation’.
What is the Pure Cremation Code of Practice?
Our Code of Practice lays out the seven principles we think all funeral directors, including ourselves, should adhere to. While funeral plans are regulated, the funeral profession as a whole is currently not regulated. We believe that should change, but until then, we have set out our beliefs as to the standards that families using any funeral director should be able to expect.
This is Kelly, one of our friendly team based here in the UK.
Get in touch
Call us free on 0800 470 23 93.
Lines are open Mon-Thurs: 8:30am – 8pm, Fri: 8:30am - 6pm, Sat: 9am – 5pm, and Sun & Bank Holidays: 10am – 4pm. Or email us at planningahead@purecremation.co.uk.
If you need to arrange a funeral, our lines are open 24 hours a day, seven days a week.