How we can help

Pure Cremation helps hundreds of people every day, with two different services.

Firstly, we offer Britain's bestselling funeral plan which is much more affordable than a traditional plan. Having a plan with us means your funeral is 100% guaranteed and you’re protected against rising funeral prices, giving you lifelong peace of mind.

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Secondly, if someone has passed away and you need to arrange a funeral, you can call us any time of the day or night. We’ll help immediately and take away the stress and worry. We can bring the deceased into our care, whether we collect them from a hospital or their home, and we can arrange a respectful, dignified funeral.

Why choose Pure Cremation?

Pure Cremation is the most trusted provider of funeral plans in Britain. Here are three reasons more people choose us than anyone else:

No hidden extras

Memoria and Farewill both charge to return ashes – but with Pure Cremation, it’s all included.

The Pure Price Promise

A pure cremation includes everything you need – some others, like Co-op Funeralcare, don’t personally return ashes to loved ones.

We provide a dignified funeral, just without a ceremony at the crematorium (which can save you over £2,000). If you’d like to know more, we have a comprehensive guide to which you might find useful.

Learn more about direct cremation

Our own crematorium

Unlike Aura, Co-op and others, we have our own crematorium at Charlton Park, where our respectful pure cremations are conducted.

What’s more, government website MoneyHelper says the most expensive part of a funeral is usually the funeral director’s fees – up to two thirds of the total cost. With Pure, you can avoid these fees and have more money for a personal send-off of your own choosing or for other things.

About our funeral plans

Helpful free tools and guides

Woman smiling

Funerals, plans & reducing costs

Everything you need to know about funerals and funeral plans

Woman writing

What to say when someone dies

Help finding the right thing to say to someone who's bereaved

What to Say Guide
Family in garden

Personalising a funeral service

Ideas for a celebration of life or something more traditional

Celebration of Life Guide

What do our customers think?

We’ve more five-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.

Here’s what our customers say about the team at Pure Cremation:

7 reasons why more people choose Pure Cremation

1. Private ambulance collection from anywhere in mainland Britain 
2. Solid wood (eco-friendly) coffin and unique identifying ceramic disc
3. Dedicated, highly trained staff with years of experience and care
4. Respectful, dignified cremation at our crematorium in beautiful grounds
5. Ashes personally returned by us, in an urn, to next of kin anywhere in mainland Britain
6. Everything you need for a pure cremation included, with nothing for anyone else to pay or arrange 
7. Your money (held in a Trust) is reinsured by the world’s biggest reinsurer, so it’s incredibly safe

Frequently asked questions

What is the difference between a pure cremation and a traditional funeral?

A traditional funeral includes a funeral service. So if someone is cremated, that service may take place at the crematorium, or it could take place at a church. However, research in 2024 found that most people don’t want this any more – they want the freedom to arrange their own service, that’s more personal to them.

 

Plus, if you take out a plan for a traditional service, you may be charged for services you don’t want. For instance, it might include having a celebrant – who never knew you – speak at your funeral.

 

With a traditional funeral, the service is usually only a few weeks after someone has passed away, which might not be convenient for family, or might just be too upsetting so soon after someone has died.

 

With Pure, you get all the cremation services you need for a respectful cremation, but family don’t usually attend (although we do have this as an option, on the occasions someone does want to attend).

Why is Pure Cremation so popular?

Pure Cremation has always put its customers first. Not only are we the most popular provider of direct cremations, we also have the most five star reviews on Trustpilot and Reviews.io.

 

And almost all of those reviews mention the people who work at Pure. Caring, dedicated, expert professionals who believe in keeping alive the family values that has always made Pure so special, and why so many of those who use our service recommend us to others.

Do you have to pre-pay for a pure cremation?

No. You can pre-pay with our funeral plan, either in a single payment or in monthly instalments (starting from the equivalent of less than £6 a week). But if someone passes away without a plan, their family can just call us, 24/7, pay the cremation fees and we can arrange their pure cremation there and then.

Does Pure offer funerals near me?

Yes. We collect someone when they have passed away – from their home or a hospital – anywhere in Britain. We then take them into our care and perform the committal at our Charlton Park crematorium in Andover. Afterwards, we return the ashes to next of kin, personally and by hand.

The family can arrange a service that’s near them, perhaps somewhere that was a favourite of the deceased.

Do you provide cremation services anywhere in Britain?

Yes, we do. There are different rules in Scotland, which means the cremations are carried out by one of our partners there. But throughout Great Britain, someone can buy one of our plans or call us to arrange a funeral, and we will be there.

 

We have a national fleet of drivers who can collect someone when they die and bring them straight into our care.

What’s the difference between a ‘pure cremation’ and Pure Cremation™?

Pure Cremation offers Britain’s bestselling funeral plan. A funeral plan with us can save you over £2,000 compared to a traditional funeral. A pure cremation is a dignified, respectful funeral performed by caring professionals at our own crematorium, without a ceremony, so you’re not paying for a hearse, funeral director fees and so on.

 

The equivalent of a ‘pure cremation’ by another company is referred to as a ‘direct cremation’.

Call us FREE

This is Kelly, one of our friendly team based here in the UK.

Get in touch

Call us free on 0800 470 23 93.

Lines are open Mon-Fri: 8:30am – 8pm, Sat: 9am – 5pm, and Sun & Bank Holidays: 10am – 4pm. Or email us at info@purecremation.co.uk.

Get your FREE quote

If you need to arrange a funeral, our lines are open 24 hours a day, seven days a week.

Pure Cremation locations

1. England and Wales, call our team on 0800 470 23 93
2. Scotland – if you need to arrange a funeral in Scotland, we have a dedicated team who can help. 
 
*We do not offer cremation services for Northern Ireland.
 
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