Direct Cremation services your family can trust


Whether you need a funeral straightaway or would like to plan ahead, we are dedicated to providing simple, respectful cremations with hand delivery of the ashes without a funeral service. Get in touch and our lovely people will help you get started.

Simple, accessible and dignified cremations

We take care of the hard part, so families can focus on celebrating the life of their loved one their way. 


We’re here for you. Call us on 0800 033 7737 to speak to one of our caring UK based teams, who will guide you through the process.

family in forest

I’m planning ahead

Buy a prepaid cremation funeral plan


In a single payment (Monthly payment options available).

Plan ahead and give your loved ones the freedom to hold a more positive and more personal celebration of life.

woman on phone

Someone has passed away

Arrange a direct cremation today



All inclusive prices. No hidden fees.

Arrange a simple cremation for someone who has passed away and take all the time you need to organise a separate farewell.

The Pure way

A direct cremation and separate celebration

   A dignified cremation service with no mourners in attendance

   A simple, elegant coffin design in solid wood from sustainably managed forests

   You can focus on the relationships and life story of the deceased rather than on a formal ‘show’

   You can create a personal goodbye in a familiar setting - whether that’s a garden barbeque or a scattering ceremony at sea

   A lower carbon footprint

The old way

A typical traditional cremation

   A set format provided by a local funeral home and including viewing, a service and cremation at the nearest crematorium

   Your family will need to choose the coffin, the number of ceremonial vehicles, flowers, music, date, time and who should attend. Standard service times vary from 20-50 mins

   Less personal, more rushed


Why Pure Cremation?

  • We are dedicated to providing simple, respectful cremations with hand delivery of the ashes without a funeral service, and with every stage of care carried out by our own lovely people
  • One of the UK's leading providers of direct cremations
  • 7+ years' experience providing Direct Cremations
  • Seamless care for you and your loved one; from the initial phone call to the hand delivery of the ashes


Free Funeral Plan guide

Request our complete guide today - explore whether a Pure Cremation Plan is right for you and discover the different payment options available. If you would like to request an audio version, please call us.

Get in touch. We’re only a phone call away

Our lovely people will help you get started and answer any questions.

0800 033 7737

For a prepaid funeral plan from Pure Cremation Funeral Planning Ltd

Mon-Fri: 8:30am-6pm, Sat: 9am-5pm, Bank Holidays: 10am-4pm.


To arrange a funeral with Pure Cremation Ltd

Lines open 24 hours, 7 days a week.

Our customers say the nicest things

See what families say about a Pure Cremation Funeral Plan.

Help & Advice

We’ve put together resources to help you learn more about your options and make confident choices.


National Day of Reflection

After the Funeral

How to Plan a Memorial Service: Saying a Very Personal Goodbye


Coping with Mother's Day Grief

Questions our customers ask

A Pure Cremation Funeral Plan includes everything that's required to carry out a Pure Cremation, delivered by Pure Cremation Ltd. A direct cremation with us includes:

  • Collection from anywhere in mainland England, Wales and Scotland (includes Isle of Wight and Isle of Skye).
  • Transfer to the crematorium and a solid pine eco-coffin (or suitable alternative).
  • Cremation fees for an unattended committal at the crematorium of our choice and Doctor’s fees (if these apply).
  • Hand delivery of the ashes to any mainland address in England, Wales and Scotland (includes Isle of Wight and Isle of Skye).
  • All costs associated with the delivery of an unattended cremation when the Plan holder dies.

  • The use of a hearse, limousine or flowers.
  • A funeral ceremony at the crematorium.
  • A minister or a celebrant.
  • A choice of crematorium.
  • Mourners attending the committal at the crematorium.

If you are looking for a funeral plan which includes hearses, flowers, or a funeral service then this is probably not the right plan for you.

9 out of 10 direct cremations are unattended at Pure Cremation, which means there are no mourners present for a funeral service at the crematorium or at the cremation itself. Our experienced cremation technicians will carry out the process with the utmost respect and without anyone present. There is no viewing of the deceased or farewell ceremony conducted, but if you would like to attend the service, please, let us know in advance.

You can either pay in one lump sum or various monthly instalments for our prepaid plans. If you pay by instalments, then you will need to keep these payments up to date or risk having your plan cancelled. We also offer on-demand direct cremation services that do not require you to hold a funeral plan with us.