The Pure Story


How it all started

Launched in 2015 Pure Cremation has grown rapidly, developing a reputation for quality care delivered by caring people. We have successfully challenged funeral industry prejudices, proving that there is a real need for simple, dignified cremations at a sensible price.


We are dedicated to providing simple, respectful cremations with hand delivery of the ashes without a funeral service, and with every stage of care carried out by our own lovely people.

How it started Raw

Where are we based?

Pure Cremation has continued to grow rapidly to meet demand for its services and we now have specialist teams at several different locations.

The people directly involved in the care of the bereaved and the deceased are based at Charlton Park Crematorium, near Andover. These include customer care, operations and crematorium staff.

We have created a substantial customer care centre to handle enquiries and sales of our leading prepaid plan and growing range of financial services. This care centre occupies a second office in Andover which also houses our support teams - IT, Marketing, Quality Assurance, Compliance, Finance and Human Resources. 

Where Based

Our investment in your care

The expertise within our team has enabled us to look carefully at every element involved in delivering an ultra-simple cremation at a sensible price, without compromising on the care given. In fact, expert visitors to our headquarters consistently tell us that we are “setting a new standard”. 


This approach is being applied to other important services too.