For help and advice call 0800 033 7737

About Pure Cremation

Freedom to Choose

The Pure Cremation team has more than 30 years’ experience of serving the bereaved and the people that matter to them. Bryan and Catherine Powell carried out their first Pure Cremation in 2012 following a request from a client and by 2015 demand had grown so much they decided to concentrate exclusively on this style of funeral.

Since then the Powells have built an outstanding team, all equally committed to their original vision of simple care delivered to the highest standards. Together the Pure Cremation team is ready to serve thousands of families every year with their trademark kindness and attention to detail.

Bryan and Catherine

Our Facilities

Our investment in your care

The Pure Cremation team’s expertise has enabled us to look carefully at every element involved in delivering an ultra-simple cremation at a sensible price without compromising on the care given. In fact, visitors to our headquarters tell us that we are “setting a new standard”.

However, we’re aware that direct cremation may attract novice providers who see this merely as a logistics operation. That’s why Pure Cremation is so keen to set the standard in the new area of service and why we’ve already invested millions of pounds in excellent staff, equipment, systems and state of the art crematorium.

For example:

Charlton Park Crematorium

We believe that even a simple service should be carried out to the highest standard, which is why we have invested £6.5m in new purpose-built crematorium, office and client care facilities in Andover, Hampshire. The state-of-the-art building nestles in a mature parkland setting that creates a real sense of privacy and calm.

About Charlton Park

Why Choose Pure Cremation

UK's leading independent direct cremation Specialists

Here are just some of the reasons why thousands of people each year entrust us with their future arrangements and loved ones:

Why choose us

Pure Cremation Reviews

See what our customers say

Every review below has been provided by real users of our services. The Trustpilot reviews relate to our pre-paid plan, and the others are from bereaved families who have entrusted us with the care of a loved one.

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About the Pure Cremation Funeral Planning Trust

Your money is safe with us

The UK's leading funeral plan providers use Trusts to secure the funds needed to cover some or all of the future funeral expenses for their clients. We do, too.
If you’ve opted to pay in a single lump sum or over a fixed number of instalments then your money will be placed into a secure, independently managed Trust.
When the cremation is needed the Trust requires an invoice, proof of death and 2 Trustee signatures to release funds to pay for the service you have requested.

Read more about the Trust


How can we help?

Pure Cremation provides a simple direct cremation service that you can arrange online or over the phone. You can arrange this now for someone who has passed away (available 24/7 via telephone), or plan ahead for yourself (Mon-Fri: 8:00-18:00, Saturday 9:00-17:00, Sunday 10:00-16:00).

Prepaid funeral plans

Plan ahead for complete peace of mind for you and your family, thanks to the Pure Promise. All our plans are covered by the Pure Guarantee, so choose the payment option that fits your budget and relax in the knowledge that today's prices are locked in.

Click the button to find out more:

Funeral Plans

Arrange a funeral today

Our simple all-inclusive service has everything you need to arrange a fuss-free cremation for someone who has already passed away. You can reach us 24/7 for help, advice and immediate care.

Click the button to find out more:

Arrange a funeral

Call us today:

0800 033 7737

Need advice or want to begin arranging with us? Our dedicated team offers expert guidance and support and can help you get started.