About Pure Cremation

Freedom to Choose

The Pure Cremation team has more than 30 years’ experience of serving the bereaved and the people that matter to them. Bryan and Catherine Powell carried out their first Pure Cremation in 2012 following a request from a client and by 2015 demand had grown so much they decided to concentrate exclusively on this style of funeral. Since then the Powells have built an outstanding team, all equally committed to their original vision of simple care delivered to the highest standards. Together the Pure Cremation team is ready to serve thousands of families every year with their trademark kindness and attention to detail.

Our Facilities

Our investment in your care

The Pure Cremation team’s expertise has enabled us to look carefully at every element involved in delivering an ultra-simple cremation at a sensible price without compromising on the care given. In fact, visitors to our headquarters tell us that we are “setting a new standard”.

However, we’re aware that direct cremation may attract novice providers who see this merely as a logistics operation. That’s why Pure Cremation is so keen to set the standard in the new area of service and why we’ve already invested millions of pounds in excellent staff, equipment, systems and state of the art crematorium.

For example:

• A fleet of specialist, liveried vehicles that always look smart and are tracked for safety and efficiency
• A team of fully trained, uniformed operations staff who understand the importance of their task and are proud of what they do
• Bespoke electronic customer data systems that record each step of the care process from initial call to final delivery of the ashes
• A customer care team who administer every cremation arrangement with kindness and attention to detail
• State of the art, refrigerated client care space, complete with specialist lifting equipment for safe and dignified transfers
• A bespoke, responsive website and downloadable resources
• Dedicated ashes return personnel
• A superb crematorium and staff that allow us to offer a unique continuity of care

Why choose us

A Pure Cremation is a wonderfully liberating option

Here are just some of the reasons why thousands of people each year entrust us with their future arrangements and loved ones:

• You will be looked after by professionals with more than 30 years’ experience in funeral service
• This distinctive alternative to traditional funerals will be carried out with all the dignity and care you deserve from our own team at every stage
• With a Pure Cremation you will save up to 60% compared to the cost of a traditional funeral
• Our prices are simple and transparent, with no hidden costs
• We’re here for you 24hrs a day, 7-days a week and you’ll get good advice to help choose what’s best for you
• We have a 4.9/5 customer review rating and are very proud of the customer feedback that frequently mentions “kindness” and “compassion”

reviews

We're setting the standard for this style of service:

About the trust

Your money is safe with us

The biggest funeral plan providers in the UK use Trusts to safeguard the funds needed to meet some or all of their clients' future funeral expenses. We do, too.
If you’ve opted to pay in a single lump sum or over a fixed number of instalments then your money will be placed into a secure, independently managed Trust.
When the cremation is needed the Trust requires an invoice, proof of death and 2 Trustee signatures to release funds to pay for the service you have requested.

Read more about the Trust

OUR SERVICES

How can we help?

Pure Cremation provides a simple direct cremation service that you can arrange online or over the phone. This service is available to arrange for someone who has passed away and those who are planning for the future.