Leadership Statement on Fraud Prevention and Ethical Conduct

At Pure, integrity is not just a value—it is a commitment embedded in every decision we make. As senior leaders, we recognise our responsibility to foster a culture of transparency, accountability, and ethical behaviour across all levels of our organisation.

In anticipation of the Economic Crime and Corporate Transparency Act 2023, and specifically the Failure to Prevent Fraud (FTPF) provisions coming into effect in September 2025, we affirm our unwavering dedication to preventing fraud and financial misconduct.

We have implemented, and continue to strengthen, robust procedures designed to detect, deter, and respond to fraudulent activity. These measures include:

• Clear policies and controls to mitigate fraud risks
• Regular training and awareness programmes for all employees
• Secure and confidential reporting channels
• Ongoing risk assessments and audits
• Leadership oversight and governance mechanisms
  

We believe that ethical conduct is the foundation of sustainable success. Our leadership team is fully committed to ensuring that fraud prevention is not just a compliance requirement, but a core part of our corporate identity.

We encourage all employees, partners, and stakeholders to uphold these values and to speak up if they suspect wrongdoing. Together, we can protect our business, our people, and the communities we serve.