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What is a direct cremation?

A direct cremation is an alternative to a traditional funeral. The body is cremated without any service at the crematorium, and usually without mourners present. Direct cremation is an affordable and green option.

Direct Cremation

A Pure Cremation is carried out much the same as a standard cremation;


We can now offer attended committals at our beautiful crematorium at a time to suits you, including evenings and weekends. It’s just £250 for up to 12 people to be present for a 30-minute goodbye, usually held in the Oak Room. Committals at other venues are only available 9am Mon – Fri - for an extra £400.

Direct Cremation Costs

How much does a Direct Cremation cost?

The cost of funerals has been frequently discussed in recent years, particularly because they have been continuing to rise. The average cost of a basic traditional funeral has increased to £4,184*, which can be even higher with any added extras you may choose.

A direct cremation is a much more affordable option because you are not paying for some of the biggest expenses, such as transportation and crematorium chapel fees. The average UK cost for a direct cremation is £1,554 as published in the 2021 SunLife Cost of Dying Report (Page 13). This typically covers everything you need for a simple cremation, including collection and care of the deceased, administration fees, cremation in a simple coffin and delivery of the ashes.

By choosing a direct cremation, the money that is saved can be spent on a separate farewell event or left as a gift to family or even a chosen charity.

A Pure Cremation costs from just £1,295, including all necessary fees.

*SunLife Cost of Dying Report 2021.

Celebration of life

By separating the cremation from the a funeral you are free to arrange a truly personal send-off at a time and place that suits everyone. Direct cremation gives you the time to think about what you want to do, so you really can say goodbye your way. This also means every member of the family can be included, from young children to family pets.

For inspiration on creating your own perfect farewell event, check out our “Saying Goodbye” page.

Is a Direct Cremation the right choice for me?

We want to help you make the right decision for your family and for your loved one.

By separating the cremation process from the farewell, you can:

Frequently Asked Questions

A direct cremation typically includes the collection and care of the deceased, completion of paperwork, a coffin and the cremation itself.

At Pure Cremation, we also include any doctors' fees if applicable, our unique biodegradable ashes container with identity disc and either hand delivery of the ashes back to the family or scattering in our Garden of Remembrance.

When choosing a direct cremation provider, always check what is included as some providers will charge more for the return of ashes. Doctors' fees are also often missing in the price, although they are required in at least 70% of cases.

The main difference between a traditional funeral and a direct cremation is that a direct cremation does not involve a funeral/memorial service. This means that no mourners will be present at the crematorium.

You won't be able to choose a coffin - a very simple coffin will be provided.

A direct cremation does not include preparation, embalming or viewing of the body.

Unless you arrange an attended committal, the funeral director will choose the time, location and date of the cremation.

A direct cremation separates the two parts of the funeral – the committal and the ceremony. The cremation is carried out with the same level of care and respect as any other funeral director, but without the fuss and expensive extras. This leaves you and your family free to organise a truly personal send-off at a time and place that suits everyone.

Although there is not a service of any kind, some families still wish to be present at the crematorium.

With a Pure Cremation, up to 12 people can attend either at Charlton Park Crematorium for 30 minutes or at a more local venue for 15-20 minutes (restrictions may apply). This includes the cost of additional staff time and providing your selection of music.

Not all funeral directors offer this option with a direct cremation, so always check what is included and available before making your decision.

The average cost of a direct cremation is £1,554 (Sun Life Cost of Dying Report 2021), which covers collection and care of the deceased, administration fees, cremation in a simple coffin and may include delivery of the ashes.

A Pure Cremation costs from £1,295. Our standard service includes everything you need for a basic cremation and return of the ashes, with the same affordable price across the whole of England, Wales, Northern Ireland and mainland Scotland.

A simple cremation (also known as a basic or direct cremation) is the simplest way to carry out a cremation – it takes place without a service or any mourners in attendance at the crematorium itself. A personal farewell can then be held separately at a time and place that suits you and your family.

View all of our frequently asked questions here.


How can we help?

Pure Cremation provides a simple direct cremation service that you can arrange online or over the phone. You can arrange this now for someone who has passed away (available 24/7 via telephone), or plan ahead for yourself (Mon-Fri: 8:00-18:00, Saturday 9:00-17:00, Sunday 10:00-16:00).

Prepaid funeral plans

Plan ahead for complete peace of mind for you and your family, thanks to the Pure Promise. All our plans are covered by the Pure Guarantee, so choose the payment option that fits your budget and relax in the knowledge that today's prices are locked in.

Click the button to find out more:

Funeral Plans

Arrange a funeral today

Our simple all-inclusive service has everything you need to arrange a fuss-free cremation for someone who has already passed away. You can reach us 24/7 for help, advice and immediate care.

Click the button to find out more:

Arrange a funeral

Outstanding service at an affordable price

Without a formal funeral or pre-funeral service, many of the costs associated with a traditional funeral are avoided, such as the hearse, limousines, order-of-service cards and flower arrangements. There is usually no viewing of the body before the cremation either, which eliminates the need for preparation and embalming. Overall, direct cremation can save you money without compromising the level of care that is received.


We carry out the cremation, offering the same level of care and respect as the best local funeral director, but without the fuss and the big black cars.

Low Cost

Our price reflects the very simple nature of our service. You can save 60%* compared with the cost of a basic cremation service from a traditional undertaker.


We take care of the practicalities leaving you and your family free to decide where, when and how to say goodbye, and how much you want to spend. This offers the chance to create a truly personal send-off.

Sun Life Cost of Dying Report 2021

Call us today:

0800 033 7737

Need advice or want to begin arranging with us? Our dedicated team offers expert guidance and support and can help you get started.