How much does a Pure Cremation funeral plan cost?
Here’s why a Pure Cremation funeral plan is considered excellent value for money by its customers, with an all-inclusive price that many others don’t offer.
Last updated: September 2026
The price of a Pure Cremation funeral plan
Pure Cremation does not publish a single national price for its funeral plan. Every plan is quoted individually, because funeral costs vary significantly across the UK and a single flat price means customers in lower-cost areas subsidise those in higher-cost areas.
A personal quote takes under two minutes, online or by phone on 0800 470 23 93. There are no health questions, and acceptance is guaranteed.
Prices for a Pure Cremation funeral plan shown on any other website are not set by Pure Cremation and may not be accurate.
Why doesn't Pure Cremation publish one price for everyone?
Because one price for everyone is not the same as a fair price for everyone.
It is well established that funeral costs vary around the country. A flat national price ignores that variation, which means some customers pay more than the cost of providing their plan and others pay less.
Independent consumer group Fairer Finance has argued that funeral plan providers should examine whether a single price for all customers delivers “fair value” under the Consumer Duty requirements set by the Financial Conduct Authority (FCA).
Pure Cremation is the first UK funeral plan provider to offer personalised quotes for this reason. For many customers, personalised pricing has meant a lower price than a flat national rate would have given them.
How do I find out the price of a Pure Cremation funeral plan?
There is one quick and easy way to get an accurate price: request a personal quote from Pure Cremation.
- Online: get a quick quote at purecremation.co.uk. It takes under two minutes.
- By phone: call free on 0800 470 23 93.
You can get a quote for yourself or on behalf of someone else. There is no obligation, no health questionnaire, and Pure Cremation guarantees to accept you.
Why do other websites show different prices for Pure Cremation?
Prices attributed to Pure Cremation on comparison sites, review sites and other funeral providers’ websites are not Pure Cremation prices.
Because each Pure Cremation funeral plan is quoted individually, no fixed figure published on a third-party website reflects what a customer will actually pay. Figures published elsewhere are estimates, are often out of date, and in many cases are simply incorrect.
The only accurate price for a Pure Cremation funeral plan is the one on a personal quote issued by Pure Cremation.
Is a Pure Cremation funeral plan good value?
Three things determine the value of a Pure Cremation funeral plan, and none of them is the headline number alone.
1. The price is all-inclusive
Every Pure Cremation funeral plan comes with the Pure Price Promise: everything needed for a dignified, respectful cremation is included in the quoted price, with nothing further to pay.
That includes collection in a private ambulance, care at Pure Cremation’s own facilities, a solid wood coffin, the cremation itself, and the return of the ashes in a proper urn, delivered personally and by hand to the family at home.
Some funeral plans charge families additional fees at the time of need — for example, for removing a pacemaker, for a larger coffin, or for collection outside normal working hours. A Pure Cremation funeral plan does not.
2. The plan includes services other plans don’t
A Pure Cremation funeral plan includes:
| Included in a Pure Cremation funeral plan | |
|---|---|
| Coffin | Solid wood, usually cedar |
| Identification | A ceramic disc carrying the national cremation reference number, guaranteeing the identity of the ashes |
| Return of ashes | In a proper urn, hand-delivered to the family at home |
| Collection | Private ambulance, 24 hours a day |
| Out-of-hours collection | Included — no extra charge |
| Pacemaker removal | Included — no extra charge |
| Larger coffin if needed | Included — no extra charge |
When other providers compare their direct cremation plans to a Pure Cremation funeral plan, these inclusions are frequently left out of the comparison.
3. It protects against rising funeral costs
The average cost of a UK funeral is now £4,713, according to the Pure Cremation Cost of Funerals Index in July 2026, a national study looking at the prices charged by 270 funeral directors in England, Scotland and Wales.
That figure is at a record high and continues to rise. By the time a funeral is actually needed, it is likely to be higher still.
A Pure Cremation funeral plan is bought at today’s price. However much funeral costs rise in future, the plan holder’s family will not be asked to pay a penny more. For most customers, that represents a saving of thousands of pounds compared with a traditional funeral.
Can I pay monthly?
Yes. Pure Cremation funeral plans can be paid in a single payment or by monthly instalments from £29.99 a month.
The exact monthly amount depends on the the payment term chosen.
What customers say
Pure Cremation holds a 4.9 out of 5 rating on Reviews.io from verified customer reviews and has been named Best Funeral Plan Provider for 2024/2025 and 2025/2026 from the Personal Finance Awards.
Frequently asked questions
How much is a Pure Cremation funeral plan?
Pure Cremation quotes every funeral plan individually rather than publishing one national price, so that customers are not asked to pay more than the cost of providing their own plan. A personal quote takes under two minutes online or on 0800 470 23 93.
Why is Pure Cremation’s price not listed on its website?
Because there is no single price to list, Pure Cremation moved to personalised quotes so that customers in lower-cost areas are not charged the same as customers in higher-cost areas, an approach independent consumer group Fairer Finance has argued is better aligned with the FCA’s Consumer Duty fair value requirements.
Is the price fixed once I take out a plan?
Yes. The price quoted is the price paid. However much funeral costs rise afterwards, the plan holder’s family will never be asked for more.
Are there any extra costs at the time of need?
No. The Pure Price Promise means everything needed for the cremation is included in the plan price.
Can I get a quote for someone else?
Yes. Quotes can be requested for yourself or on behalf of another person.
Find out what your plan would cost
Get a personal quote in under two minutes at purecremation.co.uk, or call free on 0800 470 23 93.
No health questions. Guaranteed acceptance. A price fixed for life.
Unlike a traditional funeral, there is no ceremony at the crematorium, so no celebrant or family attendees and no hearse, limousine or flowers.