Privacy Policy

PRIVACY POLICY       

Pure Cremation Limited (Pure Cremation) is committed to respecting the privacy of our customers and the users of our website www.purecremation.co.uk (the Website). The following statement explains our policy regarding the personal information we collect from you in connection with your use of our services and the Website. References to we, our or us in this privacy policy are to Pure Cremation.

We are registered in England and Wales under company number 09703301 and our registered office is at Amelia House, Crescent Road, Worthing, West Sussex, England, BN11 1QR.  We are registered with the Information Commissioner as a data controller under registration number ZA147486.

PERSONAL INFORMATION

  1. When you use our Website or complete an application form for the purpose of booking a funeral using our Website or over the telephone, we will ask you to provide us with personal information about you such as your name, address, date of birth, telephone numbers (including mobile number), email address and your relationship to the deceased (personal information).  This is information that we consider necessary or desirable so that we can properly administer your application. If you do not agree to us holding this information about you, please do not use our Website or submit an application form to us.
  2. We are committed to protecting your privacy, and will only use your personal information in accordance with applicable data protection legislation, including the Data Protection Act 1998 and (once applicable) the General Data Protection Regulation.
  3. You are entitled by law to ask for a copy of your personal information at any time.  Please contact us using the details in paragraph entitled Contact Us. We may charge you a fee for this which shall not exceed £10. You are entitled to ask us to correct or update your personal information at any time by contacting us at the address above.

USES MADE OF THE INFORMATION

  1. We (and our representatives) may use your personal information for the purposes of:
    1. carrying out our obligations under any contracts entered into between you and us including processing any order(s) you make and delivering goods to you;
    2. recording your calls to us for monitoring purposes;
    3. authorising payments and/or sending a bill to you;
    4. verifying your identity;
    5. maintaining the account you hold with us;
    6. ensuring that our Website is presented in the most effective manner for you and your computer;
    7. providing you with information, products and/or services that you request from us or which we feel may interest you, or undertaking surveys or market research, where you have consented to be contacted for such a purpose;
    8. to contact the winners of our competitions and to help us plan other promotional activity;
    9. to carry out marketing analysis and make general improvements to the Website;
    10. notifying you about a change to our Website or services; and
    11. record-keeping and tracking your use of the Website through use of cookies and log files (see paragraphs 6 and 7 below).
  2. If you do not want us to contact you in the way set out at paragraph 1.7 above you can "opt out" by indicating this when submitting email forms on the Website or by contacting us as described below.
  3. By using our Website and submitting personal information, you consent to us using your personal information in the way described in this privacy policy. You have the right to withdraw this consent at any time, which you may do by contacting us as described below. Please note however that the withdrawal of your consent will not affect any use of the data made before you withdrew your consent.

DISCLOSURE OF YOUR INFORMATION

  1. You consent to us (and our representatives) disclosing your personal information to third parties:
    1. in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
    2. for the performance of a contract with you were we are required to share your personal information with a doctor, Coroner, and/or crematoria in order to make arrangements for the cremation;
    3. if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply such other terms as apply to our relationship, or to protect the rights, property, or safety of our customers, ourselves or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction; and
    4. if we determine that such disclosure is necessary in connection with any investigation or complaint regarding your use of the Website.

WHERE WE STORE YOUR PERSONAL DATA

  1. The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of our services, hosting the Website, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

RETENTION, UPDATING AND REMOVAL OF YOUR PERSONAL INFORMATION

  1. Where you provide us with personal information during the course of your usage of the Website or our services, we may retain this information for future use, including:
    1. for record keeping purposes, such as keeping a record of orders that you place;
    2. to provide on-going services.
  2. The duration for which we retain your personal information will differ depending on the type of information and the reason why it was submitted. However, in some cases personal information may be retained on a long term basis: for example, basic personal information about you will normally be retained for so long as you maintain an account with us, and personal information that we need to retain for legal purposes will normally be retained for at least six years in accordance with usual commercial practice and regulatory requirements.
  3. You are responsible for ensuring that the personal information that we hold about you is accurate and up-to-date, and you should check it on a regular basis. If you wish to update any of the personal information that we hold about you please contact us using the details below and, where appropriate, we will update the relevant personal information for you.
  4. If you wish to close your account with us please contact us. The closure of your account will result in the deletion of some of the personal information that we hold about you, but we may still retain some personal information, for example for record keeping purposes or where it is included in content that you have submitted to us which we have published on our Website or elsewhere in accordance with our terms of use.
  5. You may in certain circumstances be entitled to request the erasure of personal information that we hold on you. To make a request of this nature, please contact us, providing full details of the personal information you want to be erased and the reason(s) for your request. We will consider all requests upon receipt and confirm to you whether we are able to agree to your request.
  6. Please be aware that the erasure of personal information that we hold about you may affect our ability to provide the Website and the services associated with it to you and in some cases our acceptance of an erasure request may require your account to be closed.

COOKIES

  1. Certain parts of the Website use "cookies" to keep track of your visit and to help you navigate between sections. A cookie is a small data file that certain websites store on your computer's hard-drive when you visit such websites. Cookies can contain information such as your user ID and the pages you have visited. The only personal information a cookie contains is information that you have personally supplied.
  2. We use cookies on the Website to enable us to deliver content that is specific to your interests and gives us an idea of which parts of the Website you are visiting and to recognise you when you return to the Website. Reading cookies does not give us access to other data on your computer's hard-drive and our Website will not read cookies created by other websites that you have visited.
  3. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. If, however, you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you access the Website.
  4. Please note providers of third party content may also use cookies over which we have no control.

LOG FILES

  1. In common with most websites, our Website logs various information about visitors, including internet protocol (IP) addresses, browser type, internet service provider (ISP) information, referring / exit pages and date / time stamp.
  2. We may use this information to analyse trends, administer the Website, track your movement around the Website and gather broad demographic information.

SECURITY

  1. The Website has numerous security measures in place to protect the loss, misuse and alteration of information under our control, such as passwords and firewalls. We cannot, however, guarantee that these measures are, or will remain, adequate. We do, however, take data security seriously and will use our reasonable endeavours to protect the integrity of the information you provide.
  2. If you register to use secured parts of the Website, in particular if you have an online account with us, you may be asked to create a password. You must keep this password confidential and must not disclose it or share it with anyone. You will be responsible for all activities that occur under your password. If you know or suspect that someone else knows your password you should notify us immediately at the address provided below. If we have reason to believe that there is likely to be a breach of security or misuse of the Website, we may require you to change your password or we may suspend your account until your identity has been verified and the account has been satisfactorily secured.
  3. Our Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

ISSUES AND COMPLAINTS

  1. In the unlikely event that you have any concerns about how your personal information is being used, please contact us as described below. This includes situations where you want to request the rectification or erasure of your personal information, restrictions to be placed around how we use your personal information, or to object to a particular use.
  2. If you make a complaint about our handling of your personal information, it will be dealt with in accordance with our complaints handling procedure. In the first instance it will be reviewed by our customer care team who will respond to you within 28 days. If you are dissatisfied with this response you may request that your complaint be escalated, in which case it will be passed to a senior person in our business who will review your complaint and the initial response and provide a further response within 28 days of your request to escalate the matter.
  3. If we are unable to resolve your complaint, you may make a complaint to the Information Commissioner’s Office. Please see https://ico.org.uk/for-the-public/raising-concerns/ for more information.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to alter this privacy policy at any time. Such alterations will be posted on the Website by us. It is important that you read any such alterations as and when they are posted on the Website by us and should you object to any alteration, please contact us as described below.

CONTACTING US

If you need to contact us about this policy or any matters relating to the personal information we hold on you, you can write to us at 4&5 The Galloway Centre, Hambridge Lane, Newbury, RG14 5TL or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..   

FURTHER INFORMATION

  1. We hope that the contents of this privacy policy address any queries that you may have about the personal information we may hold about you and how we may use it. However, if you do have any further queries, comments or requests, please contact us as described above.
  2. Whilst this privacy policy sets out a general summary of your legal rights in respect of personal information, this is a very complex area of law. More information about your legal rights can be found on the Information Commissioner’s website at https://ico.org.uk/for-the-public/.

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Contact us

You can call our team 24 hours a day 7 days a week.

01635 261944

Our office hours are Monday - Friday 9:00am to 5:00pm. Outside of these hours your call will be forwarded to our duty team.

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