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The truth about a Pure Cremation: 10 myths busted

Picture of Sabine Groven
Sabine Groven
Last updated 22 May 2025
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When it comes to funerals, tradition still plays a big part. From church services to formal dress codes, many still follow long-established customs when saying goodbye. But things are changing. More and more families in the UK are looking for something different — something simpler, more flexible, and more personal.  

Direct cremation is one of the fastest-growing funeral choices in the UK. It's an option that separates the cremation from any formal ceremony, giving families the time and freedom to say goodbye in their own way. Despite its growing popularity, many people still have questions or concerns about what direct cremation really means. Some might think it's impersonal or only chosen to save money. Others assume it means no one gets a chance to grieve or say goodbye properly.  

In this article, we clarify some of the most common myths about direct cremation to help you feel more informed, confident, and comfortable exploring the choices available to you.  

1. Is direct cremation just a cheaper option?

It's true that a direct cremation is more affordable than a traditional funeral. But choosing one isn't just about saving money. Many people who choose a direct cremation can afford a traditional service; they simply want something more personal, less pressured, or more reflective of their loved one's wishes. 

In fact, celebrities like David Bowie, Anita Brookner and Karl Lagerfeld all chose direct cremation, not because it was cheaper, but because it gave them and their families more freedom and privacy.  

Direct cremation is about choice, not compromise.  

2. Can you still have a proper goodbye with a direct cremation?

Absolutely. In fact, separating the cremation from the farewell can create space for something more meaningful.   

A direct cremation doesn't mean skipping the goodbye. It simply means separating the cremation from the farewell, so you're free to create a more personal celebration of life, at a time and place that feels right.  

You might hold a memorial a few weeks later, gather on a birthday or anniversary, or host a ceremony in the garden or at the beach. There are no rules, and that's the point. You decide what feels right.  

3. Does choosing a direct cremation mean you don’t care?

This myth can feel especially hurtful, but it's based on a misunderstanding.  

The truth is, a direct cremation doesn't mean there's no love or care—quite the opposite. Many families choose it because they want to honour their loved one in their own way, rather than feeling rushed or restricted by tradition. Without the structure of a formal service, you can shape a farewell that truly reflects the person you've lost. 

4. Does direct cremation take away your control?

Not in the slightest. You have more control than ever with a direct cremation. Many people choose a direct cremation because it gives them and their families more choice, not less. Without the expectations of a traditional funeral, you're free to create something that speaks to your values, beliefs, and personality. 

You can leave your wishes in a document, outlining songs, readings, or ideas for a celebration of life. And if you're planning for someone else, that flexibility makes it easier to create something truly meaningful. 

Our customers often create a Record of Wishes, which is a great way to set out your hopes for your farewell. 

5. Can religious people choose direct cremation?

Yes, they can, and many do. People of faith might choose direct cremation for many reasons, and it's increasingly seen as a meaningful option that still allows for important rituals and personal reflection. 

Some religious families find that a direct cremation followed by a service at their place of worship works well for them. Others focus on a celebration of life, giving thanks for the person's journey and beliefs. The core rituals, prayers, scripture, and shared memories can all happen after the cremation in a setting that feels familiar and supportive. 

6. Is direct cremation respectful and dignified?

With Pure Cremation, respect is at the heart of everything we do. Whether that's the way our team cares for the person who's died, or the support we offer families along the way, compassion is never compromised.  

There is always someone present when a cremation takes place, and that person always bows before the cremation begins. We also honour special requests. If a family shares a poem or a favourite song, we make sure it’s read or played. 

We understand that some myths stem from uncertainty about what actually happens. Some people imagine a "cardboard box" or worry that ashes might be mixed together. We want to reassure you that's not the case.  

Each person in our care is treated with dignity and respect from the moment they arrive. We use a sophisticated tracking system, and every action, from arrival through to cremation and the return of ashes, is digitally logged, so we know exactly who is where and when.  

Alongside our digital checks, a ceramic disc with a unique code stays with the person from start to finish. Because the disc survives the cremation process, we return it with the ashes. 

So, while a direct cremation may look simpler on the outside, the care and respect behind the scenes are anything but.   

7. Do you still get a proper coffin with Pure Cremation?

Yes, every person in our care is placed in a high-quality, solid pine coffin. 

This type of coffin is strong, natural, and appropriate for cremation. Pine is a sustainable material that supports safe, dignified handling and contributes to an eco-friendly and efficient cremation process. 

There’s nothing makeshift or second-best about the coffins we use. They reflect the care and respect we show at every stage.

8. Can you have a church service with a direct cremation?

Yes, absolutely — you can have any kind of farewell that feels right, including a religious service or a non-religious celebration. The key difference is that it doesn't happen at the same time or place as the cremation itself, unless you want it to. 

Most families who choose Pure Cremation prefer to plan a celebration of life taking place after the cremation. But if you'd like to hold a ceremony at the crematorium, that’s possible too. 

At our Charlton Park Crematorium, we offer two beautiful spaces: 

  • The Oak Room, a calm and intimate space for up to 12 people 
  • The Ceremony Hall, a light-filled space that seats up to 100 

A direct cremation allows you to hold a farewell that truly reflects your loved one. It could be a religious service, a humanist celebration, or simply a gathering of close friends and family. The cremation becomes just one part of a much bigger goodbye. And if you're unsure what to do, we can help with ideas for meaningful celebrations of life, both big and small.  

9. Is direct cremation respectful and dignified?

Very much so. At Pure Cremation, we treat every person with the same dignity and respect we'd want for our own loved ones. Our team is deeply committed to making sure every farewell is gentle and meaningful. The private ambulance drivers often play the deceased's favourite music and talk to them by name. Our crematorium staff bow as each person is cremated and will read poems or play music if requested.   

When a couple comes into our care at the same time, we keep them together throughout the entire process. And when we personally return the ashes to the family, our drivers often stay for a chat or a cup of tea because we know how much those small moments matter.  

10. Is direct cremation only for people with no family?

No. Direct cremation can be a very personal choice, whether someone has a large extended family or none at all.   

It's ideal for people who want their relatives to remember them in their own way, without the pressure of organising a traditional funeral. And it's just as suitable for close-knit families who want to come together on their terms. The truth is, more and more people are choosing this kind of farewell. Not because they're alone, but because they want something different.  

Planning a farewell that feels right to you 

Many of the concerns around direct cremation are based on myths, but in reality, it can be every bit as personal, thoughtful, and full of love as a traditional funeral. 

Direct cremation is becoming the preferred choice for thousands of families across the UK, offering a calm, flexible, and respectful way to say goodbye. 

And if you're wondering how to make that goodbye feel truly personal, whether you're planning ahead or arranging a farewell for someone close to you, we can help with that, too. 

Our free AI-powered service, A Fine Farewell, is here to guide you through planning a meaningful send-off. Whether you're thinking about a celebration of life, a memorial gathering, or your own future farewell, this simple send-off planner offers thoughtful, personalised ideas based on what matters most to you. 

If you have questions, concerns, or just want to talk things through, we're always here to help. Whether you're planning ahead or arranging a farewell for someone close to you, we’ll support you every step of the way. 

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