Lovely stories from a few of our lovely customers
In their own words, hear from real customers and families who choose Pure Cremation
We’re very grateful to the people who have shared their stories with us. Read what they have to say – and then get your free quote for Britain’s most trusted, more affordable funeral plan.
Is buying a Pure Cremation funeral plan straightforward?
“Could not have been easier, massive weight off of our minds. Straightforward and simple great customer service.”
– Michael
“No hassle, friendly, professional advice could not fault the experience from the start to the finish.”
– Robert
“Easy to talk to, friendly and respectful. The package was just what I needed and simple to understand. Thankfully could pay monthly and no fuss for my family, who understand my wishes.”
– Sharon
Is a Pure Cremation funeral plan good value?
“The cost is significantly lower than the average traditional funeral, I have peace of mind with no hidden fees.”
– Veronica
“I chose Pure Cremation, as when looking at other paid funeral plans, so many were stating there would be additional charges when you pass away. I didn't want this. Nor did I want to be paying for a service. Now I don't need to worry about my family having the financial burden when I do go.”
– Sharon
“Great price, was well impressed with service, would definitely recommend.”
– Alan
Does Pure Cremation offer a good service?
“Great customer service. The team are friendly, understanding and professional. The gentleman that delivered my dad's ashes stayed with my mum for a cuppa and a chat which she really appreciated.”
– Debbie
“In the last two years we as a family have used Pure Cremation. Our parents decided this was what they wanted and paid for it all before passing. Both times Pure Cremation have been lovely, they kept me informed both times all the way through.”
– Gillian
“Absolutely fantastic from start to finish, very respectable and kept me informed from the beginning right the way through to bringing mum back to me.”
– Julian

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What do our customers think?
As well as being awarded 'Best Funeral Plan Provider' for the last two years in a row, we have thousands more combined five-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.
Here’s what our customers say about the team at Pure Cremation:
Thousands of verified reviews, all in one place
Pure Cremation has over 40,000 five-star reviews combined across Trustpilot, Reviews.io and Google, tens of thousands more than any other UK funeral plan provider. That includes over 31,600 five-star reviews on Trustpilot (a 4.8 out of 5 average), over 7,500 five-star reviews on Reviews.io (a 4.9 out of 5 average), and over 800 five-star reviews on Google (a 4.6 out of 5 average).
Pure Cremation has also been named Best Funeral Plan Provider at the Personal Finance Awards, 2024/2025 and 2025/2026.
Review figures correct as of September 2026.
And here’s what Jane, Kat and Thalia have to say about us:
Sometimes, hearing someone else’s story brings unexpected reassurance. Watch these families share their experience of Pure Cremation — from planning ahead to saying goodbye.
Frequently asked questions
Is Pure Cremation any good?
Pure Cremation holds over 40,000 verified five-star reviews across Trustpilot, Reviews.io and Google, and has been named Best Funeral Plan Provider two years running. Customers most commonly praise the straightforward sign-up process, transparent pricing, and the compassion shown by staff at the time of a funeral.
What do Pure Cremation reviews say?
The most common themes in Pure Cremation reviews are ease of setting up a plan, clear pricing with no hidden fees, and kind, well-communicated service when a cremation is actually arranged. Many reviewers specifically mention being kept informed at every stage and appreciating staff patience during a difficult time.
Is Pure Cremation a legitimate company?
Yes. Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority (FRN 965260). The company publishes verified reviews from independent third-party platforms (Trustpilot, Reviews.io and Google) rather than only curated testimonials.
Where can I read verified Pure Cremation reviews?
Verified reviews are published on Trustpilot, Reviews.io, and Google Reviews, as well as a selection featured on this page.