You and your family are in safe and caring hands when you choose a Pure Cremation or Pure Cremation Funeral Plan


How we compare

We've done the market research on funeral plan providers so you don't have to.


Highest standard of care

Every bereaved family deserves to know what they should expect from a reputable Direct Cremation provider. 

Service to Families

All funeral directors have an ethical obligation to serve each family in a professional and caring manner, being respectful of their wishes and confidences, being honest and fair in all dealings with them, and being considerate of those of lesser means.

Care of the Deceased

Firms have an ethical obligation to care for each deceased person with the highest levels of respect and dignity, and to transport, prepare and shelter the remains in a professional, caring and conscientious manner.

Obligations to the Public

Firms have an ethical obligation to the public to offer their services and to operate their businesses in accordance with the highest principles of honesty, fair dealing and professionalism.

Obligations to their Staff

Firms have an ethical obligation to their staff to both operate their businesses in accordance with legislation and to treat their staff fairly.

A funeral without the service

A direct cremation is a modern alternative to a traditional cremation funeral. The cremation takes place completely separately from the personal farewell, allowing families to create their own special remembrance in their own time. It’s perfect for people who don’t like funerals.


Families tell us that creating a beautiful funeral with the ashes urn or a favourite photograph as the focal point is less daunting and more accessible.


funeral service

21st Century reassurance

We use hospital-style tracking technology to ensure that the correct remains are returned to you, PLUS Charlton Park Crematorium uses a ceramic identifying disc to give every family tangible confirmation of the identity of the ashes.

This disc, bearing the cremation number, is placed on the coffin just before it enters the cremation chamber, recovered with the remains afterwards and presented within our unique ashes container. These attractive boxes are made from 100% recycled materials.


Get in touch. We’re only a phone call away

Our lovely people will help you get started and answer any questions.

0800 470 23 93

For a prepaid funeral plan from Pure Cremation Funeral Planning Ltd

Mon-Fri: 8:30am-6pm, Sat: 9am-5pm, Bank Holidays: 10am-4pm.


To arrange a funeral with Pure Cremation Ltd

Lines open 24 hours, 7 days a week.


Free Funeral Plan guide

Request our complete guide today - explore whether a Pure Cremation Plan is right for you and discover the different payment options available. If you would like to request an audio version, please call us.

Our customers say the nicest things

See what families say about a Pure Cremation Funeral Plan.