For help and advice call 0800 033 7737

Why Choose a Pure Cremation

Whether you're looking to arrange a funeral for someone who has recently passed away or planning ahead for yourself, we take pride as the leading UK specialists in Direct Cremation in going above and beyond for everyone that uses our service.

Don't just take our word for it - read reviews from our customers and see why we are trusted nationwide.

Customer stories

Real stories from real people

There’s nothing like hearing from someone who has actually experienced our service. We’re very grateful to these lovely people who agreed to share their stories with us.

Check out the reviews section immediately below the videos where you’ll find the most up to date picture of our service standards.

Tracey's Story

"I read the paperwork, I looked at the website - I was very impressed. I looked up reviews and was even more impressed."

Watch Tracey's Story

Albert's Story

"Pure Cremation was an easy option. The most important thing was it was a one-time payment and that was it."

Watch Albert's Story

Kevin's Story

"It's far more relaxing than having to go through the trauma of a funeral. I'm very pleased I made the decision."

Watch Kevin's Story

Pete's Story

"We felt very secure at setting it up online. The sign up took very little time at all for both myself and my wife."

Watch Pete's Story

Sue's Story

"I saw Pure Cremation and thought 'that looks like a very good idea'. It solved the problem for me, I don't want a lot of fuss."

Watch Sue's Story

Pure Cremation Reviews

See what our customers say

Every review below has been provided by real users of our services. The Trustpilot reviews relate to our pre-paid plan, and the others are from bereaved families who have entrusted us with the care of a loved one.

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Why choose us

A Pure Cremation is a wonderfully liberating option

Here are just some of the reasons why thousands of people each year entrust us with their future arrangements and loved ones:

What we stand for

Highest standard of care

Every bereaved family deserves to know what they should expect from a reputable Direct Cremation provider. As the leaders in this field Pure Cremation has drawn up the very first Direct Cremation Code of Practice, setting the standards for this style of service.

Click here for the Direct Cremation Code of Practice


We’re caring, friendly, helpful and patient making sure that our customers have all the information they need.


We’re knowledgeable, honest and respectful, delivering the service our customers expect.


We love what we do and demonstrate pride in all we do.


How can we help?

Pure Cremation provides a simple direct cremation service that you can arrange online or over the phone. You can arrange this now for someone who has passed away (available 24/7 via telephone), or plan ahead for yourself (Mon-Fri: 8:00-18:00, Saturday 9:00-17:00, Sunday 10:00-16:00).

Prepaid funeral plans

Plan ahead for complete peace of mind for you and your family, thanks to the Pure Promise. All our plans are covered by the Pure Guarantee, so choose the payment option that fits your budget and relax in the knowledge that today's prices are locked in.

Click the button to find out more:

Funeral Plans

Arrange a funeral today

Our simple all-inclusive service has everything you need to arrange a fuss-free cremation for someone who has already passed away. You can reach us 24/7 for help, advice and immediate care.

Click the button to find out more:

Arrange a funeral

Call us today:

0800 033 7737

Want to discuss our service further? Our dedicated team offers expert guidance and support and can answer any questions you may have about a Pure Cremation.