Welcome back,
Then you can rest easy with Britain’s most trusted funeral plan in place.
Would you like to continue your application or start your quote again?
Let’s get the right quote for you
If someone has passed away
Please call us free any time, on: 0800 160 18 81
If you’re planning for the future
Call free on: 0800 470 23 93, or
The main difference is when the funeral is needed. If you’re planning ahead, a funeral plan covers the cost of a Pure Cremation funeral in the future. It helps you beat inflation. and have the peace of mind of knowing no-one else will have to pay a penny for your funeral.
However, when someone passes away without a funeral plan, you can call us to arrange a Pure Cremation funeral (also known as a direct cremation). It’s not possible to get a quote online for this at the moment.
Was anything wrong?
If anything wasn’t quite what you expected or you have a query, please let us know. We would love to try and help – just give us a quick call, free.
Call 0800 470 23 93
Thank you for your feedback
We are always striving to improve our service and we'll take your comments on board.
Can we help?
Our friendly, helpful team based here in Britain can answer any questions you have. Just call us free today.
Call 0800 470 23 93
You can also get the latest copy of our handy free guide to funerals and funeral plans here:
Questions to ask yourself
A pure cremation doesn't include a service at the crematorium like a traditional funeral. Instead, we take care of the cremation and return the ashes personally, letting family arrange a more personal send-off separately, whenever and wherever they wish.
Friends and family have had send-offs on the beach, in a favourite pub or restaurant, at a village hall or somewhere special to them. It can be more affordable, remove time constraints and give everyone the freedom to celebrate someone's life the right way. If you are looking for a traditional funeral or service, then this plan is probably not right for you.
Our price includes everything that’s needed for a cremation, so the experience is as stress-free and easy as possible. Some other providers may charge to return ashes, or make your loved ones collect them. They often don’t have their own crematorium so your loved ones may not know where your cremation is taking place. And they may offer add-ons to your family such as a more expensive coffin, or urn, or charge for things that can’t be avoided like medical device removal.
So while you may find a cheaper price elsewhere, it may not include everything you need - and family might be charged for the extras.
Some people still choose to use a local funeral director. Just bear in mind that unlike buying one of Pure's plans, they are unlikely to be regulated, and unlikely to have their own crematorium.
Also, only Pure Cremation uses a ceramic identification disc that is unique to everyone in our care. The disc survives the cremation and is included with the ashes, providing extra reassurance and peace of mind.
If you choose a pure cremation and later on your family want to have a traditional funeral service, we'll work with them to cancel the plan so the funds can be transferred to cover whatever service they wish. The only time we wouldn't be able to do this is if we had already been instructed and started delivering our services. After 2 years of having the plan, or once the plan is fully paid (whichever comes first), there's a £350 cancellation fee which we take from the refund.
If you’d like to send some information to your family before you buy, why not send them our funeral plan guide?
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It looks like you may have already purchased a funeral plan from us before.
Please call 0800 470 23 93 if you already have a plan, and wish to make any changes.
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Unfortunately a quote is not available at this time
Please call 0800 470 23 93
Welcome – get your quick, free funeral plan quote
Want two plans? (one for you and one for your partner). You'll get an extra thank you

Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
The Pure Price Promise Unlike some others, our plan includes everything you need for a direct cremation - guaranteed.
Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy

Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
Thank you – now, what are your contact details?

Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
To see 's quote, please choose an option, :
One-off payment: This means you pay for your funeral plan in one go, today. You are immediately covered, your funeral is 100% guaranteed and you’ll never have to pay another penny.
Monthly instalments: This means you spread the cost of buying your funeral plan, by paying a monthly amount for a set number of years. The more years you choose to pay over, the lower each monthly payment is. Buying by instalments increases the total price (compared to a one-off payment) because of the instalment charge. Your plan may be at risk if you do not keep up your instalments.
Some people ask
The Pure Price Promise Unlike some others, our plan includes everything you need for a direct cremation - guaranteed.
Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy

Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
Before you buy, we just need to check that...

Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
Next, we need the rest of 's details
“Great to have peace of mind that our children or relatives will not have all the pressure of arranging funeral details.” - Dave
Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
Finally, your payment details, please
Your one-off payment is £1,995
By continuing, you agree to our Terms and Conditions. See the details of your plan in the Funeral Plan Summary.
Please confirm that you are setting up a direct debit mandate as shown below:
Finally, your payment details, please
Let's set up the direct debit for £1,995
The Guarantee is offered by all banks and building societies that accept instructions to pay by Direct Debits. If there are any changes to the amount, date or frequency of your Direct Debit the organisation will notify you (normally 10 working days) in advance of your account being debited or as otherwise agreed. If you request the organisation to collect payment, confirmation of the amount and date will be given to you at the time of the request. If an error is made in the payment of your Direct Debit, by the organisation or your bank or building society, you are entitled to a full and immediate refund of the amount paid from your bank or building society - if you receive a refund you are not entitled to, you must pay it back immediately. You can cancel a Direct Debit at any time by simply contacting your Bank or Building Society. Written confirmation may be required. Please also notify Pure Cremation Funeral Planning Limited.
We'll take the first payment today (it can take 3-5 working days to leave your account). Call us anytime if you want to change your payment date.
By continuing, you agree to our Terms and Conditions. See the details of your plan in the Funeral Plan Summary.

Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
Congratulations! 's plan has been successfully purchased
Next steps on this page:
And if you want to buy again, that's on the next screen after we collect these final details.
We're sorry, but it looks like your address is outside the areas we serve.
It seems the address provided is in a location we're unable to deliver ashes to. Is there someone else in mainland England, Scotland, or Wales (including the Isles of Skye and Wight) who could receive them? If not, don't worry — we'll give you a call to discuss the best way forward.
We're sorry, but it looks like that address is outside the areas we serve.
It seems the address provided is in a location we're unable to deliver ashes to. Is there someone else in mainland England, Scotland, or Wales (including the Isles of Skye and Wight) who could receive them? If not, don't worry — we'll give you a call to discuss the best way forward.
Let us know if you'd like to receive any of the following by email or text
Help us improve
You don't have to answer these questions, but we'll be really grateful if you do. We'll use any feedback to make things better for others.

Britain's favourite funeral plan
Britain's most popular funeral plan has more 5-star reviews than any other.

What's included in your plan?
Pure Cremations are available in mainland England, Wales and Scotland and include:
Other providers sometimes advertise a low price but then add on extras that loved ones will have to pay.
Remember there's no service for loved ones to attend at the crematorium. It makes Pure Cremation a more affordable option, saving over £2,000 on the average cost of a traditional funeral with a service.
This Funeral Plan is provided by Pure Cremation Funeral Planning Limited, which is authorised and regulated by the Financial Conduct Authority (reg no 965260).

How we keep your data safe
Find all the details in our privacy policy
All done! Now you can rest easy knowing everything is taken care of.
What happens next?
We'll sent the plan documents to you in the post. They should arrive in the next 5 working days.
Buying another plan
You can beat inflation and buy another plan for anyone who’s over the age of 18 and a UK resident.
Here's how:
- Click the button below to start
- You’ll go back to the start of the journey
- Select who you’re buying for this time
- To save you time, any details you’ve entered will still be there – simply add in the new details, and change any that do not apply to the new plan.
- Complete the purchase and you’ll be sent a £100 gift card as an extra thank you.
If you need to make any changes
You can make changes to any details at any time - there's no charge. Let us know you want to make a change by giving us a call on 0800 470 23 93 or by sending us a message.
Cancelling your plan
If you need to cancel 's plan, please give us a call on 0800 470 23 93 or send us a message. If you cancel within 30 days you'll be entitled to a full refund. After 30 days, there's an administration fee of £350 which will be deducted from your refund.