Pure Cremation has won three awards at the UK Customer Experience Awards 2026. At the ceremony at Wembley Stadium on 14 October, we won gold for CX Team of the Year, gold for Customers at the Heart of Everything, and silver for Best Customer-Centric Culture.
We entered three categories and won in all three. It's a proud moment for everyone at Pure, and it shows the incredible commitment of our staff.
The UK Customer Experience Awards celebrate organisations that go above and beyond for their customers. Between them, our three awards recognise our team, the way we look after every customer, and a culture where everyone at Pure plays their part.
Why customer care matters so much to us
We founded Pure Cremation because we believe everyone should be able to have a respectful, dignified funeral at an affordable price. Whether you're planning ahead or someone has just died, we take care of everything that's needed for a pure cremation.
We have tens of thousands more five-star reviews than anyone else, and we've also been named Best Funeral Plan Provider at the Personal Finance Awards two years running.
To our wonderful team: thank you for your hard work and your determination to always keep customers at the heart of everything we do. These awards are yours.
And thank you to everyone who shares their experience with us. Our customers' reviews were part of our presentations to the judges, and we're so grateful for every one. You can read more about what people say on our customer reviews page.
Talk to our award-winning team
If you're thinking about the future, find out more about our funeral plan. If someone has died, you can arrange a funeral with us today. Either way, you can call us free, anytime, on 0800 470 23 93.
