For help and advice call 0800 033 7737

Direct Cremation services your family can trust


We are 100% dedicated to this style of service and we can make a unique promise – totally seamless care from our wonderful team from the very first call through to the return of your loved-one’s ashes, including cremation at our own beautiful venue.


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Free Guide - Direct Cremation

Request a Free Guide

Finding out more about direct cremation and Pure Cremation’s prepaid plans covered by the Pure Guarantee is easy. To request our comprehensive brochure, simply click the button below and fill in the simple form

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Call us today:

0800 033 7737

Would you like to arrange a direct cremation or buy one of our prepaid plans? Our dedicated team provides professional guidance and support and can help you get started.

About Us

The UK's leading independent direct cremation specialists

If you want a simple, cremation-only funeral for a loved one now, or for yourself in the future, then we can help, wherever you live in mainland England, Wales, Scotland and Northern Ireland (we do cover the Isle of Wight).

Pure Cremation is the UK's leading independent provider of direct cremation, and the only one totally dedicated to this style of farewell. We have even built our own, state-of-the-art crematorium in the Hampshire countryside so we can give you the highest standard of care at every stage. (Cremations for our Scottish and Northern Ireland clients take place at carefully selected partner venues.)

We're trusted by thousands of families each year, guiding them through the process of a dignified, fuss-free cremation and inspiring them to make the most of this new freedom to say goodbye their way.

The Pure Cremation Group is proud to set the standard for direct cremation, offering superb value for money without any compromise on the care given to you and your loved ones. We've even created a great value direct cremation pre-paid funeral plan that is secured by the Pure Guarantee. This means you can completely fix the costs today, thanks to the Pure Guarantee and get on with enjoying life, thanks to the Pure Promise.


About Pure Cremation

The Pure Guarantee

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Your plan is 100% guaranteed to pay for your simple, unattended cremation when the time comes. Here’s how:


  • If you choose our Trust Plan, the money paid is placed into the independent Pure Cremation Funeral Planning Trust. This Trust guarantees to pay for your cremation when you need it. The Trust is managed by independent trustees and reviewed every year by an independent expert to ensure there are always sufficient funds available for your cremation. When last reviewed at 31 December 2020 the PCFP Trust had a very healthy surplus, holding 132% of all the money that would be needed to pay for every single plan holder’s direct cremation at once.

  • If you choose our Over 50s Funeral Plan, your plan is guaranteed by Scottish Friendly Assurance who are one of the largest mutual life insurance providers in the UK, with over 150 years’ experience.

  • If you choose to pay for a plan by instalments your payment amount will never increase. Once you have made at least 24 payments, your cremation will be provided should you die, with no further costs even if you have not completed all payments into the plan, provided your payments are up to date.

The Pure Promise

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  • Peace of mind – we take care of the simple, unattended cremation so your loved ones can concentrate on taking care of each other.

  • No hidden costs - there will be nothing more for your family or loved ones to pay for the service covered by the plan.

  • Expert help and support when you need it most – one phone call to our expert team provides guidance, care and attention for your family, keeping everything simple and as stress-free as possible.

  • Always here to help – our Customer Care Team is available 24 hours a day, 365 days a year to provide urgent support to the bereaved.

  • A Trusted Provider– our lovely customers rate us 4.9 out of 5 on Trustpilot.

Pure Cremation Reviews

See what our customers say

Every review below has been provided by real users of our services. The Trustpilot reviews relate to our pre-paid plan, and the others are from bereaved families who have entrusted us with the care of a loved one.

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OUR SERVICES

How can we help?

Pure Cremation provides a simple direct cremation service that you can arrange online or over the phone. You can arrange this now for someone who has passed away (available 24/7 via telephone), or plan ahead for yourself (Mon-Fri: 8:00-18:00, Saturday 9:00-17:00, Sunday 10:00-16:00).

Prepaid funeral plans

Plan ahead for complete peace of mind for you and your family, thanks to the Pure Promise. All our plans are covered by the Pure Guarantee, so choose the payment option that fits your budget and relax in the knowledge that today's prices are locked in.


Click the button to find out more:


Funeral Plans

Arrange a funeral today

Our simple all-inclusive service has everything you need to arrange a fuss-free cremation for someone who has already passed away. You can reach us 24/7 for help, advice and immediate care.


Click the button to find out more:


Arrange a funeral
Grieving Alone and Together booklet

‘Grieving Alone & Together’ COVID-19 Free Booklet

Responding to the loss of your loved one during the COVID-19 pandemic can be an overwhelming experience. Learn how to handle the situation and plan a send off to cater to your family’s needs.

Fill in our simple form for your free copy of our Grieving Alone & Together booklet. You will receive a free PDF download, and you can also request a free physical copy.

Request today

Blog Posts

Latest Blog

To view more articles, click here to visit our Blog page

Guide to Woodland Burials

11 Non-Religious Funeral Poems

10+ Hymns for Funerals

Pure Cremation Funeral Planning Limited is the funeral plan provider. Registered Address: Charlton Park Crematorium, Charlton Down, Andover, SP11 0TA. Registered in England and Wales No. 09906976.

For copyright purposes only: © Copyright Pure Cremation Ltd 2022
The term “Pure Cremation” is a registered trademark of Pure Cremation Ltd and protected by law. Pure Cremation Ltd is a Company registered in England no. 09703301.