Pure Cremation helps hundreds of people every day, with two different services.
We offer Britain's bestselling direct cremation funeral plan that is much more affordable than a traditional plan. It means your wishes are known and your funeral is paid for and guaranteed, no matter how much funeral costs might rise in the future.
Or, if someone has passed away and you need to arrange a funeral, you can call us any time of the day or night. We’ll help immediately and take away the stress and worry. We can bring the deceased into our care, whether we collect them from a hospital or their home, and we can arrange a respectful direct cremation.
No hidden extras
Memoria and Farewill both charge to return ashes – but with Pure Cremation, it’s all included.
Everything you need included
Our direct cremation includes everything you need – some others, like Co-op Funeralcare, don’t personally return ashes to loved ones.
A direct cremation is a dignified funeral, simply without a ceremony at the crematorium. If you’d like to know more, we have a comprehensive guide to what a direct cremation is, which you might find useful.
Our own crematorium
Unlike Aura, Co-op and others, we have our own crematorium at Charlton Park, where our respectful pure cremations are conducted.
What’s more, government website MoneyHelper says the most expensive part of a funeral is usually the funeral director’s fees – up to two thirds of the total cost. With Pure, you can avoid these fees and have more money for a personal send-off of your own choosing or for other things.
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We’ve more five-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.
Here’s what our customers say about the team at Pure Cremation:
7 reasons why more people choose Pure Cremation
1. Private ambulance collection from anywhere in mainland Britain
2. Solid wood (environmentally-friendly) coffin and unique ceramic disc ID
3. Dedicated, highly trained staff with years of experience and care
4. Respectful, dignified cremation at our crematorium in beautiful grounds
5. Choose to have ashes scattered in our Garden of Remembrance…
6. …or hand-delivered by us to the family, anywhere in mainland Britain
7. Everything you need for a pure cremation is included, with nothing for anyone else to pay or arrange
What is the difference between a pure cremation and a traditional funeral?
A traditional funeral includes a funeral service. So if someone is cremated, that service may take place at the crematorium, or it could take place at a church. However, research in 2024 found that most people don’t want this any more – they want the freedom to arrange their own service, that’s more personal to them.
Plus, if you take out a plan for a traditional service, you may be charged for services you don’t want. For instance, it might include having a celebrant – who never knew you – speak at your funeral.
With a traditional funeral, the service is usually only a few weeks after someone has passed away, which might not be convenient for family, or might just be too upsetting so soon after someone has died.
With Pure, you get all the cremation services you need for a respectful cremation, but family don’t usually attend (although we do have this as an option, on the occasions someone does want to attend).
Why is Pure Cremation so popular?
Pure Cremation has always put its customers first. Not only are we the most popular provider of direct cremations, we also have the most five star reviews on Trustpilot and Reviews.io.
And almost all of those reviews mention the people who work at Pure. Caring, dedicated, expert professionals who believe in keeping alive the family values that has always made Pure so special, and why so many of those who use our service recommend us to others.
Do you have to pre-pay for a pure cremation?
No. You can pre-pay with our funeral plan, either in a single payment or in monthly instalments. But if someone passes away without a plan, their family can just call us, 24/7 and we can arrange their pure cremation there and then.
Does Pure offer funerals near me?
Yes. We collect someone when they have passed away – from their home or a hospital – anywhere in Britain. We then take them into our care and perform the committal at our Charlton Park crematorium in Andover. Afterwards, we return the ashes to next of kin, personally and by hand.
The family can arrange a service that’s near them, perhaps somewhere that was a favourite of the deceased.
Do you provide cremation services anywhere in Britain?
Yes, we do. There are different rules in Scotland, which means the cremations are carried out by one of our partners there. But throughout Great Britain, someone can buy one of our plans or call us to arrange a funeral, and we will be there.
We have a national fleet of drivers who can collect someone when they die and bring them straight into our care.
What’s the difference between a ‘pure cremation’ and Pure Cremation™?
Pure Cremation offers Britain’s bestselling funeral plan. A funeral plan with us can save you over £2,000 compared to a traditional funeral. A pure cremation is a dignified, respectful funeral performed by caring professionals at our own crematorium, without a ceremony, so you’re not paying for a hearse, funeral director fees and so on.
The equivalent of a ‘pure cremation’ by another company is referred to as a ‘direct cremation’.
This is Kelly, one of our friendly team based here in the UK.
Get in touch
Call us free on 0800 470 23 93.
Lines are open Mon-Fri: 8:30am – 8pm, Sat: 9am – 5pm, and Sun & Bank Holidays: 10am – 4pm. Or email us at info@purecremation.co.uk.
If you need to arrange a funeral, our lines are open 24 hours a day, seven days a week.