A Pure Cremation funeral plan: verifying the things we say.
A Pure Cremation funeral plan means you are buying a funeral in advance. Everything needed for the cremation is included in the price, unlike some funeral plans which may have additional charges that might have to be paid at the time.
A Pure Cremation is not attended by family, and there is no crematorium ceremony. Instead, family can arrange whatever funeral service, remembrance or celebration of life they wish.
Below is the substantiation to the things we say about our funeral plan, with links to more information where needed:
All-inclusive
A Pure Cremation plan includes everything you need for a respectful cremation. Unlike some other plans, there is no extra charge for things like urgent collection, a larger coffin, or to return the ashes to the family’s home.
Bestselling / Most popular / Most trusted / Britain’s favourite / Britain's Number 1
Pure Cremation is Britain’s bestselling funeral plan according to research estimated by Mintel in 2025.
More affordable / Save over £2,000
A pure cremation does not include a ceremony and so costs less than a traditional funeral. A traditional funeral costs an average of £4,713. (Pure Cremation Cost of Funerals Index July 2026). See Cost of Funerals Index Methodology.
Over 40,000 5-star reviews
Pure Cremation has over 40,000 5-star reviews across Trustpilot, Reviews.io and Google as of September 2026.
More 5-star reviews
Pure Cremation has more 5-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan provider as of September 2026.
No one else will have to pay for your funeral
As long as you have paid in full, or for 24 months if paying by instalments. You must not be in arrears.
£150 off
£150 off when you buy a single payment funeral plan by 27th November.
Biggest-ever saving
Biggest-ever saving offered on a single payment plan to new customers. Consumers who have enquired with us previously may be offered an enhanced offer.
All information correct as of October 2026. For more information on any of these claims, please email marketing-requests@pure.uk.com.