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Verification of Pure Cremation claims

Bestselling / Most popular / Most trusted / Britain’s favourite

Pure Cremation is Britain’s bestselling funeral plan according to research estimated by Mintel in 2024. 

More affordable

A pure cremation does not include a ceremony (there is no hearse, limousine or flowers, and no celebrant or attendees at the crematorium) and so costs less than a traditional funeral. A traditional funeral costs an average of £4,285 (SunLife Cost of Dying 2025). 

Over 25,000 5-star reviews

Pure Cremation has over 25,000 5-star reviews across Trustpilot, Reviews.io and Google as of February 2025.

More 5-star reviews

Pure Cremation has more 5-star reviews on Trustpilot than any other funeral plan provider as of February 2025.

 

All information correct as of April 2025. For more information on any of these claims, please email marketing-requests@pure.uk.com

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Opening hours

For a funeral plan quote or query, call free on 0800 470 23 93 Mon-Thu 8:30am-8pm, Fri until 6pm, Sat 9am-5pm and Sun or bank holidays 10am-4pm

To arrange a funeral with us, call free on 0800 160 18 81 any time of day or night, 365 days a year

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Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority (FRN 965260).

Pure Cremation Funeral Planning Limited is the funeral plan provider. Registered Address: Charlton Park Crematorium, Charlton Down, Andover, SP11 0TA. Registered in England and Wales No. 09906976.

Pure Cremation Limited provides the Pure Cremation. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP11 0TA. Registered in England and Wales No. 09703301.

For copyright purposes only: © Copyright Pure Cremation Ltd 2024.

The term 'Pure Cremation' is a registered trademark of Pure Cremation Ltd and protected by law.

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