A Pure Cremation funeral plan: verifying the things we say
A Pure Cremation funeral plan means you are buying a funeral in advance. Everything needed for the cremation is included in the price, unlike some funeral plans which may have additional charges that might have to be paid at the time.
A Pure Cremation is not attended by family, and there is no crematorium ceremony. Instead, family can arrange whatever funeral service, remembrance or celebration of life they wish.
Below is the substantiation to the things we say about our funeral plan, with links to more information where needed:
All-inclusive
A Pure Cremation plan includes everything you need for a respectful cremation. Unlike some other plans, there is no extra charge for things like urgent collection, a larger coffin, or to return the ashes to the family’s home.
Bestselling / Most popular / Most trusted / Britain’s favourite / Britain's Number 1
Pure Cremation is Britain’s bestselling funeral plan according to research estimated by Mintel in 2025.
More affordable / Save over £2,000
A pure cremation does not include a ceremony and so costs less than a traditional funeral. A traditional funeral costs an average of £4,713. (Pure Cremation Cost of Funerals Index July 2026). See Cost of Funerals Index Methodology.
Over 35,000 5-star reviews
Pure Cremation has over 35,000 5-star reviews across Trustpilot, Reviews.io and Google as of June 2026.
More 5-star reviews
Pure Cremation has more 5-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan provider as of June 2026.
No one else will have to pay for your funeral
As long as you have paid in full, or 24 months if paying by instalments. You must not be in arrears.
£100 off a funeral plan
When you buy a single payment funeral plan before 31st August.
All information correct as of August 2026. For more information on any of these claims, please email marketing-requests@pure.uk.com.