How recycled metals from Pure Cremation help charities

At Pure Cremation, we believe in finding ways to make a positive difference wherever we can. 

With the consent of families, the metals we recover after cremations are recycled. The funds raised from this process don’t sit in a pot, but rather go straight back into the community, supporting charities and local organisations that are making a real difference.

In recent years, many of these groups have been under huge pressure. The aftermath of the pandemic and the rising cost of living have reduced public donations, leaving some vital services struggling to survive. That’s why we’re so proud to pass on the proceeds from this little-known recycling process, turning something unexpected into a force for good.

Here’s how those donations have helped.

Butterflies Bereavement Support

Founded in 2019, Butterflies Bereavement Support is a small charity with a big heart. Based in Hampshire, they offer one-to-one counselling, drop-in groups, and a buddy system that pairs clients with trained volunteers for weekly phone check-ins.

With just one part-time staff member and a team of 28 volunteer counsellors and 15 phone buddies, they support around 170 clients at any given time. Last year, they came heartbreakingly close to closing their doors due to a lack of funds. We’ve donated to help them stay open, ensuring no one in their community has to face grief alone.

Countess of Brecknock Hospice

The Countess of Brecknock Hospice, based at Andover War Memorial Hospital, provides specialist palliative care to adults with life-limiting illnesses. Their focus is on dignity, comfort, and compassion, whether that’s in their modern 10-bed inpatient unit, through hospice-at-home visits, or in day services.

Their dedicated team of doctors, nurses, therapists, and counsellors works tirelessly to ensure every patient receives expert, person-centred care. By contributing to their work, we’re helping them continue to be a source of comfort and support for patients and their families when it matters most.

Jamie G Sporting Trust

Created in memory of talented young sportsman Jamie Gentleman, who passed away in 2009, the Jamie G Sporting Trust encourages young people in Andover to embrace sport. Over the years, they’ve awarded around £175,000 in grants to local clubs and individuals for equipment, kit, coaching, and facility improvements.

Entirely volunteer-run, the Trust depends on donations and fundraising events. The recycling funds will help them continue Jamie’s legacy, giving young people the chance to enjoy the benefits of sport, from physical health to teamwork and community spirit.

Neighbourcare Andover

Neighbourcare has been part of the fabric of Andover since 1994, helping older and vulnerable residents stay independent and connected. Their services range from transport to medical appointments, to shopping, cleaning, gardening, and even IT training for over-50s.

They also run social activities such as lunch clubs, reducing loneliness and building community connections. With a small paid team and 60 volunteers, every penny is used wisely, and our donation helps ensure they can keep making life easier and brighter for thousands of people each year.

Andover Rugby Football Club

Founded in 1959, Andover RFC is more than a rugby club; it’s a community hub. Offering rugby for everyone from under-6s to senior men’s and women’s teams, they promote fitness, skill-building, and inclusivity.

Beyond the pitch, the club hosts events and activities that bring the community together. By supporting the club, we’re helping them continue to offer opportunities for sport and friendship to people of all ages.

Making a difference, together

We know that nothing can take away the sadness of losing someone you love. But with the generosity of the families we serve, and through this recycling initiative, we can help something good come from something difficult.

These donations help keep important local services running and give charities a little breathing space to carry on their work. It’s a small way we can give something back to the communities we’re part of.