Britain’s Most Trusted Funeral Plan

You know how important it is to put something in place to ensure that, when the time comes, your funeral wishes are met.

A funeral plan does exactly that – and it also means you can rest easy knowing family won’t
have the worry of arranging or paying for your funeral.

What you might not know is that recent reports show that the cost of having a traditional funeral has risen yet again. In fact, funeral prices are at a record high… and forecast to keep rising.

The good news is, because a Pure Cremation funeral plan cuts out unnecessary expenses like a hearse and a crematorium ceremony, you’ll save over £2,000 compared to a traditional funeral.

Right now, get £100 off your free quote for Britain’s favourite funeral plan – as we celebrate winning ‘Best Funeral Plan Provider’ for the second year in a row.

What's included with a Pure Cremation funeral plan?

A funeral plan means you’re buying a funeral in advance. That protects you from future price rises and saves family the stress of making the arrangements.

What’s more, with Pure Cremation you get the Pure Price Promise, so everything you need is included and family won’t ever have to pay a penny.

Your funeral, your way – guaranteed

When the time comes, we will take care of all the arrangements with the dignity and respect you deserve. Our complete service includes private ambulance collection, transfer to our own crematoria and a dignified cremation in peaceful surroundings.

Afterwards, our award-winning, professional team return your ashes to family, personally and by hand, in a proper urn.

You’ll save over £2,000

With no funeral director fees to pay and no crematorium ceremony, our funeral plan is much more affordable – which may mean more money to leave loved ones or for a good send-off.

Get your free quote for Britain’s most trusted plan and see how affordable lifelong peace of mind really is.

1. Private ambulance collection, with no extra charge for home collection, to bring you into our care.

2. New, solid wood coffin (not veneer like some others) and ceramic disc with unique cremation reference that guarantees the identity of ashes (we don’t know anyone else who does this).

3. Caring, highly trained (and award-winning) staff with years of experience and service.

4. Everything you need for a pure cremation included, with nothing for anyone else to pay or arrange.

5. Respectful, dignified cremation at our own crematoria in beautiful grounds.

6. Ashes personally returned by us, in an urn, to loved ones anywhere in mainland Britain.

7. Your money (held in a Trust) is reinsured by the world’s biggest reinsurer, so it’s incredibly safe.

What is the Pure Price Promise?

With a Pure plan, everything you need is included. Some other providers charge additional fees to return jewellery, for a bigger coffin, for collection from home or to return the ashes. Not Pure – we include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay.

What if my family want to attend the cremation when the time comes?

We do offer friends and family the option to come to our own crematoria to hold their own short service if they wish, so they can spend some quiet time with their loved one at the crematorium. The coffin will be placed in the room before they arrive.

There is no Funeral Director or celebrant present and no service. Some families like to play their favourite music or deliver a reading. You are welcome to bring flowers to place on the coffin.

There are options to attend should you wish. At our own crematoria, prices start from £395 for our smaller rooms (up to 12 people) and from £665 for our larger ceremonial halls (up to 100 people). Where we use partner crematoria (for example in Scotland) the cost is £995 to attend.

How much does a funeral cost?

The cost of funeral plans in the UK varies based on plan type, service levels, and location.

A Pure Cremation plan is more affordable than a traditional funeral plan, and has no hidden costs. When you take out a plan at today's prices, you protect yourself and your family against rising funeral costs and inflation.

You can choose to pay us in one single payment or in monthly instalments. Once arranged, you do not need to pay anything else. With other providers, it is worth checking their small print, as they may have additional costs that mean you could pay more than their published prices depending on your circumstances.

How can I buy a Pure Cremation Funeral Plan?

First, get your FREE quote or call our team on 0800 470 23 93 .

Then, if you do take out a plan, carefully read the documentation we will post to you, and file it somewhere safe but easy to find. If you decide to cancel, the details are in that documentation. Then you can rest easy and get back to enjoying life.

Can I take out a funeral plan for someone else?

Yes – in fact many people take out a plan for their parents or partners. When buying a plan, you will need to say who the plan is for, and it is best to list yourself as the representative for that plan.

What’s the difference between over 50s life insurance and a funeral plan?

Over 50s life insurance is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. Over 50s plans can never guarantee to cover the cost of a funeral.

A funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

Important to know

What's included: A pure cremation means we will collect the deceased, bring them into our care, perform the cremation and return the ashes to loved ones. Unlike a traditional funeral, there is no ceremony at the crematorium, so no celebrant or attendees and no hearse, limousine or flowers. See our Funeral Plan Summary.
Bestselling / Most popular / Most trusted / Britain’s favourite / Britain's Number 1: Pure Cremation is Britain's bestselling funeral plan according to research estimated by Mintel in 2025. A Pure Cremation funeral plan is a direct cremation funeral plan, so please read ‘What’s included’ above to ensure it will meet your needs.
More affordable / Save over £2,000: A pure cremation does not include a ceremony and so costs less than a traditional funeral. Please read ‘What’s included’ above to ensure it will meet your needs. A traditional funeral costs an average of £4,562. (Pure Cremation Cost of Funerals research January 2026).
£100 off a single payment funeral plan, or £100 off when you pay in monthly instalments: higher price previously available 28th Nov - 27th December 2025.
If someone were to die at home without a plan and their loved ones were to arrange a pure cremation with us, it would cost £1,750.
If you pay in monthly instalments, your plan is at risk if you do not keep up with monthly payments.
Paying in monthly instalments means an instalment charge is added, so the total cost is higher than the single payment price.
If you pay in instalments and die before the qualifying period, the outstanding balance will need to be paid so that we can provide the funeral.
The total cost of your funeral plan includes a proportion of funds which is transferred to the trust when received. See details about the trust.
More 5* Reviews: Pure Cremation has more 5* reviews on TrustPilot, Reviews.io and Google than any other funeral plan provider. See purecremation.co.uk/verify.
If someone dies in Scotland, the cremation will take place at Clyde Coast and Garnock Valley crematorium or The Hurlet crematorium, both are owned by our trusted partner Horizon.
On occasion we may prefer to offer a cremation in England and Wales at a trusted partner's crematorium too, but this will be only when agreed by the deceased's family.

All information correct as of March 2026.

Make a big saving on Britain's favourite funeral plan

Get £100 off and protect yourself and family from rising funerals costs