Britain’s Most Trusted Funeral Plan

You know how important it is to put something in place to ensure that, when the time comes, your funeral wishes are met.

A funeral plan does exactly that – and it also means you can rest easy knowing family won’t
have the worry of arranging or paying for your funeral.

What you might not know is that recent reports show that the cost of having a traditional funeral has risen yet again. In fact, funeral prices are at a record high… and forecast to keep rising.

The good news is, because a Pure Cremation funeral plan cuts out unnecessary expenses like a hearse and a crematorium ceremony, you’ll save over £2,000 compared to a traditional funeral.

Here’s what a Pure Cremation funeral plan gives you.

A funeral plan means you’re buying a funeral at today’s prices so that when the time comes, everything is taken care of so family don’t have to worry.

And a Pure Cremation funeral plan saves you over £2,000 compared to a traditional funeral – yet comes with important, caring touches that other funeral plans simply don't offer.

What's more, our Pure Price Promise means everything is included – so no-one else will ever have to pay a penny.

Your funeral, your way – guaranteed

When someone dies, a single call to us is all it takes. Our complete service includes private ambulance collection, transfer to our own state-of-the-art crematoria and a dignified cremation by our kind, award-winning team in the beautiful, peaceful surroundings of our own parkland.

Afterwards, one of our own team will bring the ashes home to the family, personally and by hand, in a proper urn.

Get your free quote today

Whether for yourself or for a loved one, see just how affordable lifelong peace of mind really is – with a free quote that takes just a couple of minutes.

1. Private ambulance collection, with no extra charge for home collection, to bring you into our care.

2. New, solid wood coffin (not veneer like some others) and ceramic disc with unique cremation reference that guarantees the identity of ashes (we don’t know anyone else who does this).

3. Caring, highly trained (and award-winning) staff with years of experience and service.

4. Everything you need for a pure cremation included, with nothing for anyone else to pay or arrange.

5. Respectful, dignified cremation at our own crematoria in beautiful grounds.

6. Ashes personally returned by us, in an urn, to loved ones anywhere in mainland Britain.

7. Your money (held in a Trust) is reinsured by the world’s biggest reinsurer, so it’s incredibly safe.

What is the Pure Price Promise?

With a Pure plan, everything you need is included. Some other providers charge additional fees to return jewellery, for a bigger coffin, for collection from home or to return the ashes. Not Pure – we include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay.

What if my family want to attend the cremation when the time comes?

We do offer friends and family the option to come to our own crematoria to hold their own short service if they wish, so they can spend some quiet time with their loved one at the crematorium. The coffin will be placed in the room before they arrive.

There is no Funeral Director or celebrant present and no service. Some families like to play their favourite music or deliver a reading. You are welcome to bring flowers to place on the coffin.

There are options to attend should you wish. At our own crematoria, prices start from £395 for our smaller rooms (up to 12 people) and from £665 for our larger ceremonial halls (up to 100 people). Where we use partner crematoria (for example in Scotland) the cost is £995 to attend.

How much does a funeral cost?

The cost of funeral plans in the UK varies based on plan type, service levels, and location.

A Pure Cremation plan is more affordable than a traditional funeral plan, and has no hidden costs. When you take out a plan at today's prices, you protect yourself and your family against rising funeral costs and inflation.

You can choose to pay us in one single payment or in monthly instalments. Once arranged, you do not need to pay anything else. With other providers, it is worth checking their small print, as they may have additional costs that mean you could pay more than their published prices depending on your circumstances.

How can I buy a Pure Cremation Funeral Plan?

First, get your FREE quote or call our team on 0800 470 23 93 .

Then, if you do take out a plan, carefully read the documentation we will post to you, and file it somewhere safe but easy to find. If you decide to cancel, the details are in that documentation. Then you can rest easy and get back to enjoying life.

Can I take out a funeral plan for someone else?

Yes – in fact many people take out a plan for their parents or partners. When buying a plan, you will need to say who the plan is for, and it is best to list yourself as the representative for that plan.

What’s the difference between over 50s life insurance and a funeral plan?

Over 50s life insurance is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. Over 50s plans can never guarantee to cover the cost of a funeral.

A funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

Important to know

What's included: A pure cremation means we will collect the deceased, bring them into our care, perform the cremation and return the ashes to loved ones. Unlike a traditional funeral, there is no ceremony at the crematorium, so no celebrant or attendees and no hearse, limousine or flowers. See our Funeral Plan Summary.
Bestselling / Most popular / Most trusted / Britain’s favourite / Britain's Number 1: Pure Cremation is Britain's bestselling funeral plan according to research estimated by Mintel in 2025. A Pure Cremation funeral plan is a direct cremation funeral plan, so please read ‘What’s included’ above to ensure it will meet your needs.
More affordable / Save over £2,000: A pure cremation does not include a ceremony and so costs less than a traditional funeral. Please read ‘What’s included’ above to ensure it will meet your needs. A traditional funeral costs an average of £4,623. (Pure Cremation Cost of Funerals Index April 2026).
If someone were to die at home without a plan and their loved ones were to arrange a pure cremation with us, it would cost £1,855.
If you pay in monthly instalments, your plan is at risk if you do not keep up with monthly payments.
Paying in monthly instalments means an instalment charge is added, so the total cost is higher than the single payment price.
If you pay in instalments and die before the qualifying period, the outstanding balance will need to be paid so that we can provide the funeral.
Nothing more to pay: As long as you have paid in full, or have held the plan for at least 12 months if you’ve paid a deposit, or 24 months if paying by instalments. You must not be in arrears.
The total cost of your funeral plan includes a proportion of funds which is transferred to the trust when received. See details about the trust.
More 5* Reviews: Pure Cremation has more 5* reviews on TrustPilot, Reviews.io and Google than any other funeral plan provider. See purecremation.co.uk/verify.
If someone dies in Scotland, the cremation will take place at Clyde Coast and Garnock Valley crematorium or The Hurlet crematorium, both are owned by our trusted partner Horizon.
On occasion we may prefer to offer a cremation in England and Wales at a trusted partner's crematorium too, but this will be only when agreed by the deceased's family.
Gift card: How to claim information sent after one and a half months if you paid in full, or three and a half months if you are paying in instalments. See purecremation.co.uk/giftcard for full T&Cs.

All information correct as of June 2026.

The all-inclusive funeral plan Britain trusts most.

Here’s what a Pure Cremation funeral plan gives you.

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Our dedicated team and state-of-the-art facilities:

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Frequently asked questions