Britain’s bestselling funeral plan

With a Pure plan, everything you need is included. Some other providers charge for doctor’s fees, or to return jewellery, for a bigger coffin, for collection from home or to return the ashes. Not Pure – we include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay.

Yes. Rest assured, with Pure Cremation, your money is safe. The total cost of your funeral plan includes a proportion of funds which is transferred to a Trust. The Trust is managed independently and is subject to Financial Conduct Authority solvency requirements. See details about the trust.

You also have the protection of the Financial Services Compensation Scheme which in the worst case could pay you what it would cost to buy the same plan now.

The cost of funeral plans in the UK varies based on plan type, service levels, and location.

A Pure Cremation plan is more affordable than a traditional funeral plan, and has no hidden costs. When you take out a plan at today's prices, you protect yourself and your family against rising funeral costs and inflation.

You can choose to pay us in one single payment or in monthly instalments. Once arranged, you do not need to pay anything else. With other providers, it is worth checking their small print, as they may have additional costs that mean you could pay more than their published prices depending on your circumstances.

Yes. Everyone at Pure really cares about the service they provide. We work closely together, and we do everything we can to provide a respectful and dignified service for those we bring into our care and their loved ones.

Just look at the comments on reviews.io from the families and loved ones of our planholders and you’ll see how much we do to provide the best possible care and take away the worry at a difficult time.

First, get your FREE quote or call our team on 0800 470 23 93 .

Then, if you do take out a plan, carefully read the documentation we will post to you, and file it somewhere safe but easy to find. If you decide to cancel, the details are in that documentation. Then you can rest easy and get back to enjoying life.

Yes – in fact many people take out a plan for their parents or partners. When buying a plan, you will need to say who the plan is for, and it is best to list yourself as the representative for that plan.

Over 50s life insurance is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. Over 50s plans can never guarantee to cover the cost of a funeral.

A funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

Many people wonder ‘Maybe I should get a funeral plan from a local funeral director near me’. And that’s fine of course – but they are likely to include a funeral service, which limits what your family can do and adds cost for you. If you take out a plan with us – what’s known as a prepaid funeral plan – we perform the committal and return the ashes, or you can choose to have them scattered in our Garden of Remembrance at our Charlton Park crematorium. With Pure, you are choosing a national, trusted brand.