Funeral plans

A funeral plan means you’re buying a funeral in advance, before prices go up. You’re protected from future price rises, and you save family the stress of having to make the arrangements.

What’s more, with Pure Cremation you get the Pure Price Promise, so everything you need is included and family won’t ever have to pay a penny.

When the time comes, we will take care of everything with the dignity and respect you deserve. Our complete service includes private ambulance collection, transfer to our own crematoria and a dignified cremation in peaceful surroundings.

Afterwards, our award-winning, dedicated team return your ashes to family, personally and by hand, in an urn.

With no funeral director fees to pay and no crematorium ceremony, you save over £2,000 – which may mean more money to leave loved ones or for a meaningful send-off.

Get your free quote for Britain’s most trusted funeral plan today and see how affordable lifelong peace of mind really is. Your funeral, your way – guaranteed.

How does Pure Cremation compare with the alternatives?

One alternative is a traditional funeral arranged by a funeral director. However, these are over £2,000 more expensive and are becoming less popular. Try our free Funeral Costs Calculator to see how much a funeral director where you live might charge.

Another alternative is a ‘direct cremation’ plan. But those prepaid funeral plans may not cover the whole cost, and family might still have to pay towards your funeral. In contrast, our funeral cover is all-inclusive, so there are never any extra costs, making funeral planning easier.

Also, many ‘direct cremation’ plan providers don’t have their own facilities or cremation team, so a different company (one you might not know) will perform the cremation. Whereas with us, you can rest easy knowing we have all our own state-of-the-art facilities and cremation team.

Finally, with Pure, the money from your prepaid funeral plan is kept in an independent trust and reinsured with the world's largest reinsurer, so it's incredibly safe. We don't know of any other funeral provider that offers this. Perhaps that's why we're the UK’s Number 1 choice.

If you wish, you can find out more on how we compare to other funeral plans and alternatives.

Important to know

What's included: A pure cremation means we will collect the deceased, bring them into our care, perform the cremation and return the ashes to loved ones. Unlike a traditional funeral, there is no ceremony at the crematorium, so no celebrant or attendees and no hearse, limousine or flowers. See our Funeral Plan Summary.
Bestselling / Most popular / Most trusted / Britain’s favourite / Britain's Number 1: Pure Cremation is Britain's bestselling funeral plan according to research estimated by Mintel in 2025. A Pure Cremation funeral plan is a direct cremation funeral plan, so please read ‘What’s included’ above to ensure it will meet your needs.
More affordable / Save over £2,000: A pure cremation does not include a ceremony and so costs less than a traditional funeral. Please read ‘What’s included’ above to ensure it will meet your needs. A traditional funeral costs an average of £4,623. (Pure Cremation Cost of Funerals Index April 2026).
If someone were to die at home without a plan and their loved ones were to arrange a pure cremation with us, it would cost £1,855.
If you pay in monthly instalments, your plan is at risk if you do not keep up with monthly payments.
Paying in monthly instalments means an instalment charge is added, so the total cost is higher than the single payment price.
If you pay in instalments and die before the qualifying period, the outstanding balance will need to be paid so that we can provide the funeral.
The total cost of your funeral plan includes a proportion of funds which is transferred to the trust when received. See details about the trust.
More 5* Reviews: Pure Cremation has more 5* reviews on TrustPilot, Reviews.io and Google than any other funeral plan provider. See purecremation.co.uk/verify.
If someone dies in Scotland, the cremation will take place at Clyde Coast and Garnock Valley crematorium or The Hurlet crematorium, both are owned by our trusted partner Horizon.
On occasion we may prefer to offer a cremation in England and Wales at a trusted partner's crematorium too, but this will be only when agreed by the deceased's family.
Gift card: How to claim information sent after one and a half months if you paid in full, or three and a half months if you are paying in instalments. See purecremation.co.uk/giftcard for full T&Cs.

All information correct as of April 2026.

What is the Pure ‘no hidden costs’ promise?

With a Pure plan, everything you need is included. Some other providers charge additional fees, or to return jewellery, for a bigger coffin, for collection from home or to return the ashes. Not Pure – we include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay.

Is my money safe in a funeral plan?

Yes. Rest assured, with Pure Cremation, your money is safe. The total cost of your funeral plan includes a proportion of funds which is transferred to a Trust. The Trust is managed independently and is subject to Financial Conduct Authority solvency requirements. See details about the trust.

You also have the protection of the Financial Services Compensation Scheme which in the worst case could pay you what it would cost to buy the same plan now.

How much do funeral plans cost?

The cost of funeral plans in the UK varies based on plan type, service levels, and location.

A Pure Cremation plan is more affordable than a traditional funeral plan, and has no hidden costs. When you take out a plan at today's prices, you protect yourself and your family against rising funeral costs and inflation.

You can choose to pay us in one single payment or in monthly instalments. Once arranged, you do not need to pay anything else. With other providers, it is worth checking their small print, as they may have additional costs that mean you could pay more than their published prices depending on your circumstances.

Will you look after my family?

Yes. Everyone at Pure really cares about the service they provide. We work closely together, and we do everything we can to provide a respectful and dignified service for those we bring into our care and their loved ones.

Just look at the comments on reviews.io from the families and loved ones of our planholders and you’ll see how much we do to provide the best possible care and take away the worry at a difficult time.

How can I buy a Pure Cremation Funeral Plan?

First, get your FREE quote online or call our team on 0800 470 23 93 .

Then, if you do take out a plan, carefully read the documentation we will post to you, and file it somewhere safe but easy to find. If you decide to cancel, the details are in that documentation. Then you can rest easy and get back to enjoying life.

Can I take out a funeral plan for someone else?

Yes – in fact many people take out a plan for their parents or partners. When buying a plan, you will need to say who the plan is for, and it is best to list yourself as the representative for that plan.

What’s the difference between over 50s life insurance and a funeral plan?

Over 50s life insurance is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. Over 50s plans can never guarantee to cover the cost of a funeral.

A funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

Should I use a funeral director?

Many people wonder ‘Maybe I should get a funeral plan from a local funeral director near me’. And that’s fine of course – but they are likely to include a funeral service, which limits what your family can do and adds cost for you. If you take out a plan with us – what’s known as a prepaid funeral plan – we perform the committal and return the ashes, or you can choose to have them scattered in our Garden of Remembrance at our Charlton Park crematorium. With Pure, you are choosing a national, trusted brand.