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Why Choose a Pure Cremation

Whether you're looking to arrange a funeral for someone who has recently passed away or planning ahead for yourself, as the leading UK specialists in Direct Cremation, our excellent care sets the standard for this simple service.

A Pure Cremation is a wonderfully liberating option

Here are just some of the reasons why thousands of people each year entrust us with their future arrangements and their loved ones:

The UK's leading independent provider of direct cremation

More than 30 years’ experience in funeral service

All the dignity and care you deserve from our own team at every stage

You will save up to 60% compared to the cost of a traditional funeral, as detailed in the Sunlife Cost of Dying Report 2022

Our prices are simple and transparent, with no hidden costs

You can reach us 24hrs a day, 7-days a week when you need urgent care

Our caring team offers expert advice and guidance to choose what is best for you

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You and your family are in safe and caring hands when you choose a Pure Cremation


How we compare

We’ve done the market research, so you don’t have to

Highest standard of care

All funeral directors have an ethical obligation to serve each family in a professional and caring manner, being respectful of their wishes and confidences, being honest and fair in all dealings with them, and being considerate of those of lesser means.

Firms have an ethical obligation to care for each deceased person with the highest levels of respect and dignity, and to transport, prepare and shelter the remains in a professional, caring and conscientious manner.

Firms have an ethical obligation to the public to offer their services and to operate their businesses in accordance with the highest principles of honesty, fair dealing and professionalism.

Firms have an ethical obligation to their staff to both operate their businesses in accordance with legislation and to treat their staff fairly.

Every bereaved family deserves to know what they should expect from a reputable Direct Cremation provider. As the leader in this field Pure Cremation has drawn up the Pure Cremation Code of Practice, setting the standards for this style of service.

A funeral without the service

A direct cremation is a modern alternative to a traditional cremation funeral. The cremation takes place completely separately from the personal farewell, allowing families to create their own special remembrance in their own time. It’s perfect for people who don’t like funerals.


Our families tell us that creating a beautiful funeral with the ashes urn or a favourite photograph as the focal point is less daunting and more affordable.



21st century

21st Century reassurance

We use hospital-style tracking technology to ensure that the correct remains are returned to you, PLUS & Charlton Park Crematorium uses a ceramic identifying disc to give every family tangible confirmation of the identity of the ashes.

This disc, bearing the cremation number, is placed on the coffin just before it enters the cremation chamber, recovered with the remains afterwards and presented within our unique ashes container. These attractive boxes are made from cellulose so they are both robust and 100% biodegradable.


Free funeral plan guide

Request our complete guide today - explore whether a Pure Cremation is right for you and discover the different payment options available.

Get in touch. We’re only a phone call away

Our lovely people will help you get started and answer any questions.

0800 033 7737

For pre-paid funeral plans

Mon-Fri : 8am-6pm, Sat: 9am-5pm, Sun/Bank Holidays: 10am-4pm.


To arrange a funeral

Lines open 24 hours, 7 days a week.

Our customers say the nicest things

See what families say about Pure Cremation.