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Frequently Asked Questions

Common questions and the answers you need:

A direct cremation is a valid, legal and increasingly popular alternative to a traditional funeral.

This style of send-off separates the two parts of the funeral – the committal and the ceremony.

We carry out the cremation, offering the same level of care and respect as the best local funeral director, but without the fuss and the big black cars.

Low Cost
Our price reflects the very simple nature of our service. You can save 60% compared with the cost of a basic cremation service from a traditional undertaker.

We take care of the practicalities leaving you and your family free to decide where, when and how to say goodbye, and how much you want to spend. This offers the chance to create a truly personal send-off.

Pure Cremation is proud to serve the whole of England and Wales from its base in Newbury, Berkshire.

We always send our own staff to look after each client, whether that’s on our doorstep or several hundred miles away. You will be given a realistic time of arrival and all the advice you need to know that your loved one is in good hands, right from the first phone call.

Cremation will take place at one of our partner crematoria in England or Wales.

SCOTLAND – we now have a trusted partner in place to look after Scottish clients. The price is the same, £1,195 for collection from a hospital with £250 to add for urgent collection from home, nursing home or hospice.

Cremations for clients who have died in Scotland will usually take place in Glasgow.

Yes. We do this quite often.

You have the right to change your mind, even if a local funeral home has already brought your loved one into their care.

Just tell the funeral director that you want to instruct Pure Cremation to take over. Ask what they are going to charge for the care delivered so far (we can add this to our bill to keep things simple for you).

We will work with the funeral director for a smooth and professional transfer of care.

Our FULLY GUARANTEED prepaid cremation funeral plan is designed to cover everything you could possibly need at a fantastic price. No other plan can compare in terms of value for money.

We don’t ask your family for more money in the event you need to be collected from home because our plan price INCLUDES an allowance for urgent, non-hospital collection.

The plan price also includes the admin fee for looking after the money (hopefully for many years) and the production of your plan documents, which can be updated at any time completely free of charge.


The cost of ALL FEES are guaranteed to be covered.

So once you’ve bought a plan you can relax…knowing that your family will NEVER be asked for a penny more to carry out your wishes in the future.

For cremations needed now:

Our sensible prices and payment options make this easier. We accept payments from multiple family members for cremations needed now,

Looking after your family comes first. If your loved one passes away at home, in a nursing home or hospice we will not ask for any money before we set out. We do require full payment before booking the cremation. In all other cases we ask for full payment before bringing your loved one into our care.

Payment methods:

Bank transfer – quick, secure and free. Our bank details are on the invoice so you can use on-line banking or take the invoice into a local branch. Remember it is perfectly proper to use funds from the deceased’s account to pay for their funeral.

Card payment – we accept all major credit cards and of course you can pay by debit card.

Funeral plans – we are happy to accept plans from a wide range of providers, as well as Pure Cremation clients. If you’re able to choose the funeral director yourself…we’ll do the rest. Please be aware that some plan values are very modest and may not cover the entire cost.

Social Fund Funeral Award from the DWP –  we have a process in place to assist individuals who qualify for help with funeral costs, often without any deposit payment. Find out more on our Help & Advice page.

We do accept cheques but only if paid directly into our account via your local branch of HSBC. This is because the extra time to receive, handle and clear a cheque payment will affect the collection and cremation dates we can offer.

If you cannot afford a funeral and cannot get help from the DWP you have some options. In the case of hospital deaths you can ask the NHS Trust to carry out the funeral, or for non-hospital deaths, contact the local Social Services team. There are also charities that may be able to assist.

We know that a Pure Cremation isn’t right for every family and so if you have a Trust-based plan we have committed to releasing funds to pay towards ANY funeral arranged for the plan holder.

If you or your family choose to have a more traditional funeral then we will pay the current value of the plan to the chosen funeral director (or bill payer) as a contribution towards the total cost.

We will need proof of death e.g. death certificate, and an invoice from the alternative provider.

PLEASE NOTE: a Pure Cremation Over 50s Plan is designed to provide a Pure Cremation funeral and has NO CASH VALUE. This means that if your family choose another provider they will have to pay the full cost of that service.


Plan payments are placed into the Pure Cremation Funeral Plan Trust, an independent fund, to safeguard your money and to pay for your funeral when it is needed.

The money is managed by an FCA regulated investment manager.

Once in the Trust, the only ways to access the money is to;

a) request a refund or

b) present an invoice for the funeral along with a copy of the plan holder’s death certificate.

The Pure Cremation Trust has four Trustees, three of whom are completely independent, with no connection to Pure Cremation Ltd.

All three of the independent Trustees are experts in their fields, law, accountancy and international business management.

Their remit is to oversee the proper investment of the funds, maintain a relationship with a high quality cremation service provider, and to ensure that the Trust complies with the laws and regulations governing pre-paid funeral plans.

Pre-paid plan funds are kept securely in the Trust and are only made available to the cremation service provider on presentation of proof of death and an invoice.

If the currently appointed cremation service provider (Pure Cremation Ltd) ceases to trade the Trust can appoint a suitable replacement to carry out your wishes.

Alternatively, you can request a refund which will be the original sum paid less the administration fee that applied at the time of purchase.(See below)


This is an advance purchase of a service to be delivered in the future.

Funeral plans have one specific purpose, to provide a sum towards the cost of your funeral when the time comes. That’s why refunds can only consist of the original sum paid less the administration fee that applied at the time of purchase.

You can cancel your plan at any time.

If you do this within 30 days then you will receive a 100% refund.

If you cancel after 30 days then you will receive back the value of your original plan payment less the administration fee and any other charges that apply in our Terms of Sale at the time you signed up.

Looking for more information?

How can we help?

Call us today on 0800 033 7737 to discuss your needs

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