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30k reviews
30k reviews

More 5-star reviews than anyone one else

At a time when it matters most, people chose Pure Cremation

Pure Cremation has received over 30,000 five-star reviews from families across Britain — more than any other UK funeral plan provider.

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What do our customers think?

We have more five-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.

Here’s what our customers say about the team at Pure Cremation:

Over 30,000 5-Star Reviews

Thousands of verified reviews, all in one place

Read through real customer feedback and see why so many people trust Pure.

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Review 1 (1)
Review 2 (3)

We’re also very proud to have been voted Best Funeral Plan Provider 2024/25 by our customers. 

Best Funeral Plan Provider 2026

Hear from our customers

Sometimes, hearing someone else’s story brings unexpected reassurance. Watch these families share their experience of Pure Cremation — from planning ahead to saying goodbye.

Pure Cremation: the trusted choice

We believe people deserve to be treated with kindness and dignity, not as a transaction. That’s why we’ve built a service that puts families first, from the very first phone call to the return of a loved one’s ashes.

Here are five of the most popular funeral plan providers and what they do (and don’t) offer:

  Pure Cremation Co-op Funeralcare Dignity Funerals Golden Charter Distinct Cremations
Never any extra costs
Use their own crematorium
Return ashes in an urn

‘Never any extra costs’ means everything needed for a dignified cremation, from collection of the deceased to the return of their ashes in an urn, is included in the funeral plan price. So there are no costs family would ever have to pay – not for a larger coffin, to remove a pacemaker, have the ashes delivered back to loved ones or to collect them at their own expense.

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Pure Cremation’s dedicated team and state-of-the-art facilities promise the highest standards:

1. Private ambulance collection, with no extra charge for home collection, to bring you into our care.

2. New, solid wood coffin (not veneer like some others) and unique ceramic disc that guarantees the identity of ashes (we don’t know anyone else who does this).

3. Caring, highly trained (and award-winning) staff with years of experience and service.

4. Everything you need for a pure cremation included, with nothing for anyone else to pay or arrange.

5. Respectful, dignified cremation at our own crematoria in beautiful grounds.

6. Ashes personally returned by us, in an urn, to loved ones anywhere in mainland Britain.

7. Your money (held in a Trust) is reinsured by the world’s biggest reinsurer, so it’s incredibly safe.

Three easy steps to getting a quote and purchasing a plan

1. Get a quick quote for you or someone else in minutes.
2. Secure your plan in one payment or choose monthly instalments.
3. Receive your plan documents in the post.

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