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Bryan and Catherine Powell carried out their first Pure Cremation in 2012 after a request from a client. By 2015, demand for direct cremation had grown so much that they decided to concentrate exclusively on this style of send-off.
Pure Cremation are now trusted by more than a thousand families each year to guide them through the process of a dignified, fuss-free cremation without any compromise on the quality of care, and to inspire them to make the most of this new freedom to say goodbye their way.
A direct cremation is a modern alternative to a traditional cremation funeral, where the cremation takes place completely separately from the personal farewell.
Direct cremation involves the collection and care of the deceased with dignity and respect. The coffin is delivered to the crematorium; and here the cremation takes place without a service and usually without any mourners being present. The ashes are then returned to the family or scattered in the Garden of Remembrance.
Opting for a Pure Cremation means the deceased will be brought into their care at Charlton Park Crematorium, which is their brand new, state-of-the-art facility near Andover. The cremation takes place here, and the ashes are then hand-delivered within 28 days. You can find out more information about Charlton Park Crematorium here.
Direct cremation gives people the freedom to celebrate the lives of their loved ones in a far more personalised way – when and how it suits them. It is therefore a straightforward, liberating, fuss-free choice; and it also represents excellent value for money when compared to the average costs of a traditional funeral.
The Big Future of Funerals Survey represents the most significant examination of modern attitudes towards death, funerals and remembrance that has been conducted in the UK.
11,000 Pure Cremation plan holders were asked to give their views and nearly 2,00 responded.
There were some familiar results but also some surprises. This authoritative report presents the information and the provocative questions raised in an easy-to-read report that is a ‘must read’ for anyone interested in how funerals are evolving and how to meet the needs of today’s (and tomorrow’s) families.
You access the report as PDF or printed copy by clicking the button below and completing the form:
Find out the latest news for Pure Cremation below, as well as all Press Releases that have been published.
Pure Cremation is proud to be supporters of The Real Living Wage and to pay our incredible staff more than the funeral industry average.
Set up in 2011, The Living Wage Foundation recognises and celebrates responsible employers who pay the real living wage and choose to go further than the government minimum.
We at Pure Cremation believe that a hard day’s work means a fair day’s pay and given how amazing our staff are, we are delighted to pay far more than funeral workers usually attract. We take pride in having such a high staff retention rate and we believe that good salaries make our employees feel both happy and valued in their roles.
The rapidly changing environment of a pandemic would be a challenging backdrop for any company, but the stakes become higher when your business is death related and you advertise on TV.
Catherine Powell on 04/08/2020Read more
Charlton Park Crematorium was nominated for a Good Funeral Award for the Best Crematorium 2019. Find out more about our beautiful venue.
Charlotte O'Rourke on 1st October 2019Find out more
We are delighted to be exhibiting at the first open event for Mid-England Barrow between 11am and 3pm on August 20th 2019.
Catherine Powell on 1st August 2019See more information
Pure Cremation is delighted to announce that from August 1st 2018 Scottish residents will be able to access the Pure Cremation service at the same great prices as everyone else. Serving people who live within 2-hours of Glasgow or Edinburgh is pretty straightforward but the sheer size of the country means it may take several hours to begin our care where death occurs at home or nursing home. Please feel free to discuss this with our team on 0800 033 7737 whether you need a funeral in the very near future, or are interested in taking out a pre-paid funeral plan.
With the help of renowned psychologist and author Sam Owen, we have launched the Dead Good Report that investigates how we view and talk about death.
Catherine Powell on 1st May 2018Learn more
Pure Cremation addressed Andover's first Funeral Stakeholder's meeting and secured planning consent for the new crematorium due to be complete in spring 2019.
Catherine Powell on 10th April 2018See more
Pure Cremation is the 2018 headline sponsor of the Dying Matters in Your Community launch event, designed to kick-start a nationwide conversation about death.
Catherine Powell on 6th February 2018Find out more
Media interest in the alternatives to traditional funerals continues to grow, with journalists approaching Pure Cremation to comment on funeral-related trends.
Catherine Powell on 16th March 2016Read on