Media Enquiries and Press

The team at Pure Cremation are media friendly and available for comments, interviews or information about direct cremation.

We have a number of clients who are also available to journalists looking for background information or comment on our services.


For more information contact

About Pure Cremation

Bryan and Catherine Powell carried out their first Pure Cremation in 2012 after a request from a client. By 2015, demand for direct cremation had grown so much that they decided to concentrate exclusively on this style of send-off.

Pure Cremation are now trusted by more than a thousand families each year to guide them through the process of a dignified, fuss-free cremation without any compromise on the quality of care, and to inspire them to make the most of this new freedom to say goodbye their way.

What is a direct cremation?

A direct cremation is a modern alternative to a traditional cremation funeral, where the cremation takes place completely separately from the personal farewell.

Direct cremation involves the collection and care of the deceased with dignity and respect. The coffin is delivered to the crematorium; and here the cremation takes place without a service and usually without any mourners being present. The ashes are then returned to the family or scattered in the Garden of Remembrance.

Opting for a Pure Cremation means the deceased will be brought into their care at Charlton Park Crematorium, which is their brand new, state-of-the-art facility near Andover. The cremation takes place here, and the ashes are then hand-delivered within 28 days. You can find out more information about Charlton Park Crematorium here.

Direct cremation gives people the freedom to celebrate the lives of their loved ones in a far more personalised way – when and how it suits them. It is therefore a straightforward, liberating, fuss-free choice; and it also represents excellent value for money when compared to the average costs of a traditional funeral.

Our TV Adverts

Pure Cremation New 2019 TV Advert

2018 TV Advert Grandad's Story

Press Releases

Below you will find a list of all Press Releases.

New report reveals significant disparity in UK crematoria fees


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Pure Cremation invests in capacity as demand for direct cremation increases


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An Epidemic of change: how both life and death will be different after coronavirus


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Never been a better time to talk says Pure Cremation


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Leading Direct Cremation Provider Incensed by MP's Use of Unhelpful and Careless Language in Letter to Senior Clergy


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Crematorium Innovates to meet Mourners' Needs amid Coronavirus Confusion


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Pure Cremation Donates TV Airtime for Marie Curie's Emergency Appeal


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Fun-eral: Pure Cremation offers activity advice for self-isolators


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Pure Cremation urges calm over Coronavirus funeral fears


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Two-stage funerals to balance national and individual needs


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Pure Cremation prepares for Coronavirus


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Mourning families could save tens of millions of pounds with simpler funerals


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Pure Cremation signs Fair Funerals Pledge committing to price transparency


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Different lives, different deaths: Mourners turn to alternative funerals


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Consumers are driving profound change in the funeral landscape


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Plan the ultimate journey - Pure Cremation attends the Scottish Caravan, Motorhome & Holiday Show


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Pure Cremation signs Fair Funerals Pledge


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Pure Cremation extends services into Scotland and Northern Ireland to meet increased demand


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Pure Cremation brings new funeral choice into Northern Ireland


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Death and debt: Families hit by funeral plans that don’t cover costs


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Pioneering funeral firm saves families in excess of £7m


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Pure Cremation’s pioneering purpose-built funeral facility undertakes over 2,000 cremations in first year


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Call us today:

0800 182 2160

If you want to talk to our marketing team or discuss any media or press enquiries, call us today and request to speak with Tony Boultard, our Marketing Director.