For help and advice call 0800 182 2160

Media Enquiries and Press

The team at Pure Cremation are media friendly and available for comments, interviews or information about direct cremation.

We have a number of clients who are also available to journalists looking for background information or comment on our services.


For more information contact

About Pure Cremation

Bryan and Catherine Powell carried out their first Pure Cremation in 2012 after a request from a client. By 2015, demand for direct cremation had grown so much that they decided to concentrate exclusively on this style of send-off.

Pure Cremation are now trusted by more than a thousand families each year to guide them through the process of a dignified, fuss-free cremation without any compromise on the quality of care, and to inspire them to make the most of this new freedom to say goodbye their way.

What is a direct cremation?

A direct cremation is a modern alternative to a traditional cremation funeral, where the cremation takes place completely separately from the personal farewell.

Direct cremation involves the collection and care of the deceased with dignity and respect. The coffin is delivered to the crematorium; and here the cremation takes place without a service and usually without any mourners being present. The ashes are then returned to the family or scattered in the Garden of Remembrance.

Opting for a Pure Cremation means the deceased will be brought into their care at Charlton Park Crematorium, which is their brand new, state-of-the-art facility near Andover. The cremation takes place here, and the ashes are then hand-delivered within 28 days. You can find out more information about Charlton Park Crematorium here.

Direct cremation gives people the freedom to celebrate the lives of their loved ones in a far more personalised way – when and how it suits them. It is therefore a straightforward, liberating, fuss-free choice; and it also represents excellent value for money when compared to the average costs of a traditional funeral.

Our TV Adverts

Request a free copy of the Big Future of Funerals Survery Report

The Big Future of Funerals Survey represents the most significant examination of modern attitudes towards death, funerals and remembrance that has been conducted in the UK.

11,000 Pure Cremation plan holders were asked to give their views and nearly 2,00 responded.

There were some familiar results but also some surprises. This authoritative report presents the information and the provocative questions raised in an easy-to-read report that is a ‘must read’ for anyone interested in how funerals are evolving and how to meet the needs of today’s (and tomorrow’s) families.

You access the report as PDF or printed copy by clicking the button below and completing the form:

Request Copy of Report

Latest Company News & Press Releases

Find out the latest news for Pure Cremation below, as well as all Press Releases that have been published.

Pure Cremation - insights from the pandemic frontline


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Direct Cremation specialists urge nation to pull together in fight against Covid as number of deaths reach all time high


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Exponential rise in direct cremation over past 12 months as it grows in popularity as an alternative choice


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CMA report recommendations risk reducing consumer choice says leading direct cremation provider


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Journey's End: Big Future of Funerals Survey surprise results reveal UK's evolving attitude towards death


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Pure Cremation praises Government plans for stricter regulation of pre-paid funerals


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Pure Cremation Lends its Support to The Real Living Wage

Pure Cremation is proud to be supporters of The Real Living Wage and to pay our incredible staff more than the funeral industry average.

Set up in 2011, The Living Wage Foundation recognises and celebrates responsible employers who pay the real living wage and choose to go further than the government minimum.

We at Pure Cremation believe that a hard day’s work means a fair day’s pay and given how amazing our staff are, we are delighted to pay far more than funeral workers usually attract. We take pride in having such a high staff retention rate and we believe that good salaries make our employees feel both happy and valued in their roles.

A GUIDE FOR GRIEF: Pure Cremation takes action to help families who have lost loved ones during COVID-19 pandemic


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ITV Report into true cost of funerals highlights now is the time for change


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Statement from Catherine Powell


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Charlton Park Crematorium reaches new heights


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Our Unexpected Ethical Dilemma – TV Advertising

The rapidly changing environment of a pandemic would be a challenging backdrop for any company, but the stakes become higher when your business is death related and you advertise on TV.

Catherine Powell on 04/08/2020

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Pure Cremation invests in capacity as demand for direct cremation increases


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An Epidemic of change: how both life and death will be different after coronavirus


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Never been a better time to talk says Pure Cremation


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Leading Direct Cremation Provider Incensed by MP's Use of Unhelpful and Careless Language in Letter to Senior Clergy


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Crematorium Innovates to meet Mourners' Needs amid Coronavirus Confusion


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Pure Cremation Donates TV Airtime for Marie Curie's Emergency Appeal


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Fun-eral: Pure Cremation offers activity advice for self-isolators


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Pure Cremation urges calm over Coronavirus funeral fears


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Two-stage funerals to balance national and individual needs


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Pure Cremation prepares for Coronavirus


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Mourning families could save tens of millions of pounds with simpler funerals


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Pure Cremation signs Fair Funerals Pledge committing to price transparency


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Different lives, different deaths: Mourners turn to alternative funerals


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Consumers are driving profound change in the funeral landscape


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Plan the ultimate journey - Pure Cremation attends the Scottish Caravan, Motorhome & Holiday Show


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Pure Cremation signs Fair Funerals Pledge


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Pure Cremation extends services into Scotland and Northern Ireland to meet increased demand


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Pure Cremation brings new funeral choice into Northern Ireland


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Death and debt: Families hit by funeral plans that don’t cover costs


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Pioneering funeral firm saves families in excess of £7m


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Pure Cremation’s pioneering purpose-built funeral facility undertakes over 2,000 cremations in first year


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Good Funeral Awards Finalist

Charlton Park Crematorium was nominated for a Good Funeral Award for the Best Crematorium 2019. Find out more about our beautiful venue.

Charlotte O'Rourke on 1st October 2019

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Exhibiting at Mid-England Barrow

We are delighted to be exhibiting at the first open event for Mid-England Barrow between 11am and 3pm on August 20th 2019.

Catherine Powell on 1st August 2019

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We now cover Scotland!

Pure Cremation is delighted to announce that from August 1st 2018 Scottish residents will be able to access the Pure Cremation service at the same great prices as everyone else. Serving people who live within 2-hours of Glasgow or Edinburgh is pretty straightforward but the sheer size of the country means it may take several hours to begin our care where death occurs at home or nursing home. Please feel free to discuss this with our team on 0800 033 7737 whether you need a funeral in the very near future, or are interested in taking out a pre-paid funeral plan.

The Dead Good Report

With the help of renowned psychologist and author Sam Owen, we have launched the Dead Good Report that investigates how we view and talk about death.

Catherine Powell on 1st May 2018

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Ground-breaking at Charlton Park Crematorium

Pure Cremation addressed Andover's first Funeral Stakeholder's meeting and secured planning consent for the new crematorium due to be complete in spring 2019.

Catherine Powell on 10th April 2018

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Pure Cremation Sponsors Dying Matters launch event

Pure Cremation is the 2018 headline sponsor of the Dying Matters in Your Community launch event, designed to kick-start a nationwide conversation about death.

Catherine Powell on 6th February 2018

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BBC Interview with Pure Cremation

Media interest in the alternatives to traditional funerals continues to grow, with journalists approaching Pure Cremation to comment on funeral-related trends.

Catherine Powell on 16th March 2016

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Call us today:

0800 182 2160

If you want to talk to our marketing team or discuss any media or press enquiries, call us today and request to speak with Tony Boultard, our Marketing Director.