The rising cost of funerals and increased demand from mourners for a better way to approach planning a loved ones’ funeral has led to a soar in the popularity of direct cremations in recent years.
A virtually unknown concept in the UK just five years ago, an estimated 2,000 people per year in the UK alone are now opting for this service.
Catherine Powell, Customer Experience Director at Pure Cremation – believed to be the UK’s only dedicated direct cremation service provider - said the service is hugely popular in America, with the most notable direct cremations in recent months being David Bowie and Prince, and is fast growing in the UK where families are recognising it as a liberating and affordable alternative to a funeral.
Catherine said: “There’s much more to this choice than cost – although this is an important factor. Whereas an average funeral these days costs £3,600 a direct cremation is barely above £1,000.
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Number of Direct Cremations Set to Rise by Over 400% Percent in 2017
Pure Cremation, the UK’s first totally dedicated independent direct cremations service, is celebrating a successful first year in business predicting an increase of over 400% per cent in the number of direct cremations carried out in their first 12 months.
Direct cremation is a service for which demand is on the increase and the owners are confident that if they continue to grow at the current rate they will achieve their target of providing 12,000 direct cremations a year within the next five years.
Launched by leading funeral industry expert, Bryan Powell together with his wife Catherine, the family owned business has already set the standard for competitively priced direct cremations in the UK under its Pure Cremation banner, handling 450 direct cremations in 2015/16 as well as selling more than 200 funeral plans in the first half of 2016.
The trend in direct cremations is also growing considerably internationally. In the US there has been a huge step change from 91% burials to cremation, with direct cremations now accounting for 30% of the whole market. Australia and Japan have also seen similar take up of direct cremations.
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