Media Enquiries and Press

The team at Pure Cremation are media friendly and available for comments, interviews or information about direct cremation.

We have a number of clients who are also available to journalists looking for background information or comment on our services.


For more information contact

About Pure Cremation

Bryan and Catherine Powell carried out their first Pure Cremation in 2012 after a request from a client. By 2015, demand for direct cremation had grown so much that they decided to concentrate exclusively on this style of send-off.

Pure Cremation are now trusted by more than a thousand families each year to guide them through the process of a dignified, fuss-free cremation without any compromise on the quality of care, and to inspire them to make the most of this new freedom to say goodbye their way.

What is a direct cremation?

A direct cremation is a modern alternative to a traditional cremation funeral, where the cremation takes place completely separately from the personal farewell.

Direct cremation involves the collection and care of the deceased with dignity and respect. The coffin is delivered to the crematorium; and here the cremation takes place without a service and usually without any mourners being present. The ashes are then returned to the family or scattered in the Garden of Remembrance.

Opting for a Pure Cremation means the deceased will be brought into their care at Charlton Park Crematorium, which is their brand new, state-of-the-art facility near Andover. The cremation takes place here, and the ashes are then hand-delivered within 28 days. You can find out more information about Charlton Park Crematorium here.

Direct cremation gives people the freedom to celebrate the lives of their loved ones in a far more personalised way – when and how it suits them. It is therefore a straightforward, liberating, fuss-free choice; and it also represents excellent value for money when compared to the average costs of a traditional funeral.

Latest Company News

Find out the latest news for Pure Cremation.

Our Unexpected Ethical Dilemma – TV Advertising

The rapidly changing environment of a pandemic would be a challenging backdrop for any company, but the stakes become higher when your business is death related and you advertise on TV.

Catherine Powell on 4th August 2020

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Good Funeral Awards Finalist

Charlton Park Crematorium was nominated for a Good Funeral Award for the Best Crematorium 2019. Find out more about our beautiful venue.

Charlotte O'Rourke on 1st October 2019

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Exhibiting at Mid-England Barrow

We are delighted to be exhibiting at the first open event for Mid-England Barrow between 11am and 3pm on August 20th 2019.

Catherine Powell on 1st August 2019

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We now cover Scotland!

Pure Cremation is delighted to announce that from August 1st 2018 Scottish residents will be able to access the Pure Cremation service at the same great prices as everyone else. Serving people who live within 2-hours of Glasgow or Edinburgh is pretty straightforward but the sheer size of the country means it may take several hours to begin our care where death occurs at home or nursing home. Please feel free to discuss this with our team on 0800 033 7737 whether you need a funeral in the very near future, or are interested in taking out a pre-paid funeral plan.

The Dead Good Report

With the help of renowned psychologist and author Sam Owen, we have launched the Dead Good Report that investigates how we view and talk about death.

Catherine Powell on 1st May 2018

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Ground-breaking at Charlton Park Crematorium

Pure Cremation addressed Andover's first Funeral Stakeholder's meeting and secured planning consent for the new crematorium due to be complete in spring 2019.

Catherine Powell on 10th April 2018

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Pure Cremation Sponsors Dying Matters launch event

Pure Cremation is the 2018 headline sponsor of the Dying Matters in Your Community launch event, designed to kick-start a nationwide conversation about death.

Catherine Powell on 6th February 2018

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BBC Interview with Pure Cremation

Media interest in the alternatives to traditional funerals continues to grow, with journalists approaching Pure Cremation to comment on funeral-related trends.

Catherine Powell on 16th March 2016

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Our TV Adverts

Pure Cremation New 2019 TV Advert

2018 TV Advert Grandad's Story

Press Releases

Below you will find a list of all Press Releases.

Pure Cremation invests in capacity as demand for direct cremation increases


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An Epidemic of change: how both life and death will be different after coronavirus


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Never been a better time to talk says Pure Cremation


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Leading Direct Cremation Provider Incensed by MP's Use of Unhelpful and Careless Language in Letter to Senior Clergy


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Crematorium Innovates to meet Mourners' Needs amid Coronavirus Confusion


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Pure Cremation Donates TV Airtime for Marie Curie's Emergency Appeal


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Fun-eral: Pure Cremation offers activity advice for self-isolators


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Pure Cremation urges calm over Coronavirus funeral fears


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Two-stage funerals to balance national and individual needs


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Pure Cremation prepares for Coronavirus


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Mourning families could save tens of millions of pounds with simpler funerals


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Pure Cremation signs Fair Funerals Pledge committing to price transparency


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Different lives, different deaths: Mourners turn to alternative funerals


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Consumers are driving profound change in the funeral landscape


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Plan the ultimate journey - Pure Cremation attends the Scottish Caravan, Motorhome & Holiday Show


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Pure Cremation signs Fair Funerals Pledge


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Pure Cremation extends services into Scotland and Northern Ireland to meet increased demand


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Pure Cremation brings new funeral choice into Northern Ireland


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Death and debt: Families hit by funeral plans that don’t cover costs


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Pioneering funeral firm saves families in excess of £7m


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Pure Cremation’s pioneering purpose-built funeral facility undertakes over 2,000 cremations in first year


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Call us today:

0800 182 2160

If you want to talk to our marketing team or discuss any media or press enquiries, call us today and request to speak with Tony Boultard, our Marketing Director.