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Pure Cremation Cookie Policy

1. INTRODUCTION

This cookie policy applies globally to Pure Cremation Limited with its registered office at Charlton Park Crematorium, Charlton Down, Andover, England, SP11 0TA ("Pure Cremation", "we", "us", "our") and the ('Website') and which may be contained within emails and communications we send to you.


We ask that you read this cookie policy carefully as it contains important information on who we are and our use of cookies or similar technologies on our, and in our, electronic communications with you. This policy should be read together with our Privacy Policy, which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities in the event you have a complaint.


2. WHAT IS A COOKIE AND SIMILAR TECHNOLOGY?

We use tracking mechanisms e.g. sessions, local storage sessions, cookies, web beacons, action tags, single-pixel gifs, collectively referred to in this policy as “Cookies” on our Website and in emails and marketing communications that we may send to you. Cookies are small text files that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit a website. They help websites remember information about your visit, like your country, language and other settings. They can also help make your next visit easier.

We use Cookies on this Website to:

We use Cookies in emails and marketing communications to:


3. INFORMATION ABOUT OUR USE OF COOKIES

We use the following cookies:

Cookie requirement Type of cookie Explanation
Strictly necessary cookies Necessary These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our site. We do not require your consent to place these cookies. Nevertheless, you may be able to block these cookies yourself on your device/ browser, but restricting these cookies is likely to mean that our site will not work as you would expect, and certain functionality may be inoperable.
Non-essential cookies Analytical / performance cookies These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. We use cookies to compile visitor statistics such as how many people have visited our Website, how they reached our Website, what type of technology they are using (e.g. Mac or Windows, which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our Website.

We also use HotJar, VWO, Adalyser, Ruler Analytics, Bing and Google Analytics to collect information about how users interact with the website. These tools use cookies to collect information in an anonymous form, including the number of visitors to the site, from where visitors have come to the site and the pages they visited. We use the information generated by these tools to prepare reports and improve the customer experience of the website.

We have enabled HotJar, VWO, Bing and Google Analytics on the Website to allow us to review information about users of the Website, including identifiers such as Age Range, Location and Device Type. We may use this information to enable us to make decisions about what information to include on the website and how to present it. We have also enabled Google Ads and Bing Ads on the Website to allow us to track how interacted adverts are related to site visits to the website.

We and our third-party suppliers, including Google, use first-party Google Analytics cookies and third-party DoubleClick cookies together to collect the data for the Google Display Network Impression Reporting functionality.

We also use these Cookies in the emails and marketing communications that we send. These allow us to better understand the recipient’s engagement with our communications and helps us to compile statistics to analyse and help improve our content, products, and services and to help us better understand the recipient’s requirements.
Functionality cookies These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies These cookies record your visit to our site, the pages you have visited and the links you have followed. This information will be used by us and third parties to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose but only if you consent to such sharing.
Social Website Cookies So you can easily "Like" or share our content, we have included sharing buttons on our site for certain social media sites such as Facebook and Twitter. These cookies are set by the third-party social media sites to which they relate, including:
  • [Facebook pixel]
  • Twitter
  • Addthis
  • Vimeo
  • YouTube
  • Trust pilot
  • The privacy implications vary from social media site to social media site and will be dependent on the privacy settings you have chosen on these sites. Please refer to the relevant social media site's privacy and cookies policy for more information.]

You can find more specific information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Duration What cookies do / purpose Required?
PHPSESSID SESSION PHP session cookie associated with embedded content from this domain. Yes
OptanonAlertBoxClosed 365 Days This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. Yes
_vwo_referrer 2914089 Days This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps site owners measure the performance of different versions of web pages. No
_gat_UA-nnnnnnn-nn 0 Days This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. No
_ga 730 Days This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. No
cuvid 730 Days This cookie is used to determine unique visitors to the site and it is updated with each page view. No
_uetvid 390 Days This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. No
__atrfs 0 Days This domain is owned by Addthis. The main business activity is: AddThis provides web widgets that site owners embed into their pages or other content, to enable visitors to create and share links to the content across social networks. They also make use of the data collected to provide advertisers and marketers with profile information for targeted, behavioural advertising. No
__atuvs 0 Days This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service. No
__atuvc 395 Days This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. No
MUID 390 Days This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. No
_vis_opt_s 100 Days This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors. No
_hjAbsoluteSessionInProgress 0 Days This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. No
_vwo_sn 2914089 Days This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps site owners measure the performance of different versions of web pages. No
OptanonConsent 365 Days This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. Yes
_hjIncludedInPageviewSample 0 Days This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit. No
_vis_opt_test_cookie SESSION This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies. No
_hjid 365 Days Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. No
__pc_id 30 Days Used to link the user to any form submissions made on the website. Yes
_vwo_uuid_v2 366 Days This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. No
_gid 1 Days This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. No
__cf_bm 0 Days The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. No
_hjTLDTest SESSION When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. No
xtc 395 Days This domain is owned by AddThis. AddThis provides web widgets that site owners embed into their pages or other content to enable visitors to create and share links to the content across social networks. They also make use of the data collected to provide advertisers and marketers with profile information for targeted behavioral advertising. No
_ga 730 Days This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners._ga No
_gclxxxx 90 Days Google conversion tracking cookie No
_hjIncludedInPageviewSample 0 Days This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit. No
_uetsid 2914089 Days This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. No
_fbp 90 Days Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers No
test_cookie 0 Days This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies. No
CONSENT 6030 Days This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. No
cuvon 0 Days Used to signal the last time a visitor viewed a page. No
_hjAbsoluteSessionInProgress 0 Days This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. No
SESSION This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. No
lang SESSION There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language. No
PHPSESSID SESSION PHP session cookie associated with embedded content from this domain. No
_gclxxxx 90 Days Google conversion tracking cookie No
vuid 730 Days These cookies are used by the Vimeo video player on websites. No
_hjFirstSeen 0 Days Identifies a new user's first session on a website, indicating whether or not Hotjar's seeing this user for the first time. No
_fbp 90 Days Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers No
cusid 0 Days This cookie names is associated with web analytics software and services provided by ClickDimensions. It is a unqique user session identifier to track page visits on the site for up to 30 minutes. No
__atuvs 0 Days This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service. No
__atuvs 0 Days This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service. No
_hjIncludedInSessionSample 0 Days This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. No
_uetsid 1 Days This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. No
VISITOR_INFO1_LIVE 180 Days This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface. No
__adal_root_domain_test_nnnnnnnnnnnnn SESSION This cookie name is associated with software provided by Adalyser to enable optimization of TV advertising by tracking sessions and conversion timings in relation to TV ad spot air times. This is a pattern type cookie with a common root of __adal_root_domain_test_ followed by a string of numbers. No
uvc 395 Days Tracks how often a user interacts with AddThis No
__atuvc 395 Days This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. No
_uetvid 2914089 Days This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. No
_hjTLDTest SESSION When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. No
YSC SESSION YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. No
_hjIncludedInSessionSample 0 Days This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. No
cusid 0 Days This cookie names is associated with web analytics software and services provided by ClickDimensions. It is a unqique user session identifier to track page visits on the site for up to 30 minutes. No
__atuvc 395 Days This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. No
__cfduid 30 Days Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. No
__adal_root_domain_test_nnnnnnnnnnnnn SESSION This cookie name is associated with software provided by Adalyser to enable optimization of TV advertising by tracking sessions and conversion timings in relation to TV ad spot air times. This is a pattern type cookie with a common root of __adal_root_domain_test_ followed by a string of numbers. No

4. HOW CAN I MANAGE COOKIES?

You have the right to decide whether to accept or reject cookies that are in addition to the mandatory cookies that allow our site to function. You can exercise your rights by setting your preferences in the Cookie preferences, found in the initial popup on your first visit, or by clicking the “shield” button in the bottom left corner of your screen. If you wish to disable all cookies, you can opt-out by setting your browser to remove or reject browser cookies. You can also delete cookies that have already been set through your browser settings.


[The cookie preferences” popup, using the “shield” button in the bottom left corner of your screen.] If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted or your user journey impacted. Most browsers have cookies enabled by default. However, if you don't want to enable cookies, you'll still be able to browse the site.


You can manage consent of non-essential cookies when prompted to do so, visit our website for the first time, or by opening the “cookie preferences” popup, using the “shield” button in the bottom left corner of your screen.


More information about cookies, including how to block them or delete them, can be found at http://www.aboutcookies.org/ If you have any further questions, comments or requests regarding our cookies policy or how we use cookies on our site, then you can contact our Data Protection and Regulatory Compliance Manager at: saba.munir@purecremation.co.uk.


5. THIRD PARTY COOKIES

Please note that the following third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.



These cookies are likely to be analytical/performance cookies or targeting cookies.


6. CHANGES TO THIS COOKIES POLICY

Any changes to this cookies policy in the future will be posted on this page and we will take all measures necessary to communicate any changes to this cookies policy to you. Please check back frequently to see any updates or changes to this cookies policy. We will also bring your attention to such changes by updating our cookie banner/ pop-up.


This policy was last reviewed and updated: July 15th 2021

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0800 033 7737

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