1. Introduction

This cookie policy applies globally to Pure Cremation Limited with its registered office at Charlton Park Crematorium, Charlton Down, Andover, England, SP11 0TA ("Pure Cremation", "we", "us", "our") and the ('Website') and which may be contained within emails and communications we send to you.


We ask that you read this cookie policy carefully as it contains important information on who we are and our use of cookies or similar technologies on our, and in our, electronic communications with you. This policy should be read together with our Privacy Policy , which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities in the event you have a complaint.


2. What is a cookie and similar technology?

We use tracking mechanisms e.g. sessions, local storage sessions, cookies, web beacons, action tags, single-pixel gifs, collectively referred to in this policy as “Cookies” on our Website and in emails and marketing communications that we may send to you. Cookies are small text files that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit a website. They help websites remember information about your visit, like your country, language and other settings. They can also help make your next visit easier.


We use Cookies on this Website to:

  • recognise you whenever you visit this website (this speeds up your access to the Website as you do not have to log in each time);
  • obtain information about your preferences and use of our Website;
  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements;
  • To help secure the site utilising Unique ID’s
  • target our marketing and advertising campaigns, and those of Pure Cremation Group Limited organisations, more effectively by providing interest-based advertisements that are personalised to your interests; and
  • make your online experience more efficient and enjoyable.

We use Cookies in emails and marketing communications to:

  • better understand your engagement with our communications.
  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements; and
  • target our marketing and advertising campaigns, and those of Pure Cremation Group Limited organisation’s more effectively by providing interest-based advertisements that are personalised to your interests.


3. Information about our use of cookies

We use the following cookies:

Cookie requirement Type of cookie Explanation

Strictly necessary cookies


These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our site. We do not require your consent to place these cookies. Nevertheless, you may be able to block these cookies yourself on your device/ browser, but restricting these cookies is likely to mean that our site will not work as you would expect, and certain functionality may be inoperable.

Non-essential cookies

Analytical / performance cookies

These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. We use cookies to compile visitor statistics such as how many people have visited our Website, how they reached our Website, what type of technology they are using (e.g. Mac or Windows, which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our Website. We also use HotJar, VWO, Adalyser, Ruler Analytics, Bing and Google Analytics to collect information about how users interact with the website. These tools use cookies to collect information in an anonymous form, including the number of visitors to the site, from where visitors have come to the site and the pages they visited. We use the information generated by these tools to prepare reports and improve the customer experience of the website. We have enabled HotJar, VWO, Bing and Google Analytics on the Website to allow us to review information about users of the Website, including identifiers such as Age Range, Location and Device Type. We may use this information to enable us to make decisions about what information to include on the website and how to present it. We have also enabled Google Ads and Bing Ads on the Website to allow us to track how interacted adverts are related to site visits to the website. We and our third-party suppliers, including Google, use first-party Google Analytics cookies and third-party DoubleClick cookies together to collect the data for the Google Display Network Impression Reporting functionality. We also use these Cookies in the emails and marketing communications that we send. These allow us to better understand the recipient’s engagement with our communications and helps us to compile statistics to analyse and help improve our content, products, and services and to help us better understand the recipient’s requirements.



Functionality cookies

These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).



Targeting cookies

These cookies record your visit to our site, the pages you have visited and the links you have followed. This information will be used by us and third parties to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose but only if you consent to such sharing.



Social Website Cookies

So you can easily "Like" or share our content, we have included sharing buttons on our site for certain social media sites such as Facebook and Twitter. These cookies are set by the third-party social media sites to which they relate, including:

  • [Facebook pixel]
  • Twitter
  • Addthis
  • Vimeo
  • YouTube
  • Trust pilot
  • The privacy implications vary from social media site to social media site and will be dependent on the privacy settings you have chosen on these sites. Please refer to the relevant social media site's privacy and cookies policy for more information.]

You can find more specific information about the individual cookies we use and the purposes for which we use them in the table below:

4. How can I manage cookies?

You have the right to decide whether to accept or reject cookies that are in addition to the mandatory cookies that allow our site to function. You can exercise your rights by setting your preferences in the Cookie preferences, found in the initial popup on your first visit, or by clicking the “shield” button in the bottom left corner of your screen. If you wish to disable all cookies, you can opt-out by setting your browser to remove or reject browser cookies. You can also delete cookies that have already been set through your browser settings.


[The cookie preferences” popup, using the “shield” button in the bottom left corner of your screen.] If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted or your user journey impacted. Most browsers have cookies enabled by default. However, if you don't want to enable cookies, you'll still be able to browse the site.


You can manage consent of non-essential cookies when prompted to do so, visit our website for the first time, or by opening the “cookie preferences” popup, using the “shield” button in the bottom left corner of your screen.


More information about cookies, including how to block them or delete them, can be found at http://www.aboutcookies.org/ If you have any further questions, comments or requests regarding our cookies policy or how we use cookies on our site, then you can contact our Group Data Protection Manager, Abech Deme at: dpo@purecremation.co.uk.


5. Third party cookies

Please note that the following third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.


  • Google
  • Microsoft Bing
  • Adalyser
  • Ruler Analytics
  • VWO
  • HotJar
  • CloudFlare
  • AddThis
  • Facebook
  • YouTube
  • Vimeo
  • Moonclerk


These cookies are likely to be analytical/performance cookies or targeting cookies.


6. Changes to this cookie policy

Any changes to this cookies policy in the future will be posted on this page and we will take all measures necessary to communicate any changes to this cookies policy to you. Please check back frequently to see any updates or changes to this cookies policy. We will also bring your attention to such changes by updating our cookie banner/ pop-up.


This policy was last reviewed and updated: July 15th 2021