For help and advice call 0800 033 7737

Our original Trust-Based Funeral Plan that guarantees to pay for your cremation

Pay one single instalment of £1,595 or spread the cost over up to 60 months from £31.90/mo.


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What's included

The Pure Promise: giving you peace of mind that your cremation is covered

Our original Trust-Based Funeral Plan, covered by the Pure Guarantee. The money you pay for this prepaid plan is placed into a secure, independently managed Trust. To find out more about our Trust, click here.

Our plan includes:

  • Collection from anywhere in mainland England, Wales, Scotland and Northern Ireland (the Isle of Wight is covered, but all other islands are excluded), day or night
  • Transfer to the crematorium
  • A solid pine eco-coffin
  • Hand delivery of the ashes to any mainland address in England, Wales, Scotland and Northern Ireland within 21 days of the cremation. Or the option to scatter the ashes in the Garden of Remembrance
  • Doctors’ fees (if these apply)
  • Cremation fees for an unattended committal at the crematorium of our choice
  • Administration fees (£350) – the costs of setting up your plan

What you'll receive:

Within 14 days of purchase you’ll receive your document pack which contains:

  • A letter thanking you for choosing the Pure Cremation Pre-Paid Plan
  • A Plan Summary outlining exactly what is covered and a record of your payment(s)
  • A Record of Wishes with contact details for you and your next of kin and any special requests you may have made
  • A Plan Certificate with your unique plan number
  • A My Funeral Wishes card to carry in your purse or wallet so that everyone knows who to call when the time comes

If you change your mind within 30 days of purchase you will get a 100% refund of any payments made. Cancellation after this will result in a refund of the monies paid, minus the administration fee that applied at the time of purchase (currently £350).

For full Terms and Conditions click here


Your Plan Benefits:

  • The full cost of a Pure Cremation is guaranteed to be covered by your plan.
  • Plan funds are kept securely in an independently managed trust until they are needed.

Things You Should Know:

  • Your plan is only guaranteed once you have paid either the full amount, or at least 24 monthly instalments.
  • A 4% uplift is applied to the plan price for each year where instalments are payable for 12 months or longer.
  • Your plan is at risk if you do not keep up with regular payments.
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Additional Services

We offer additional services that can be paid for when the time comes – we cannot accept prepayment for these services as costs may change.

Return of ashes within 21 days of the cremation is INCLUDED in our price, but please let us know if you have planned a scattering or memorial service sooner than this.

You can specify a day and time for the return of your loved-one’s ashes, including evenings and weekends.


Price correct at 1st September 2021

Please note that this service is not available for ashes crossing the England, Scotland and Northern Ireland borders.

We are happy to arrange for a family member to collect ashes from our offices or from the crematorium itself if this is more convenient. We will not charge extra for this service.

Even though there is no funeral service, we offer the opportunity to spend up to 20 minutes with your choice of music saying a private farewell.

We want to emphasise that a Pure Cremation is a distinctive service, not a cheap funeral, so there are some restrictions.

Up to 12 people can attend and you can choose either:

A committal at our own Charlton Park Crematorium in Hampshire at a time to suit you, including evenings and weekends.

A committal at one of our carefully chosen venues at 9 am only.


Price correct at 1st September 2021


We're setting the standard for this style of service:

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Why plan ahead

The benefits of a prepaid plan

Peace of mind

Give your family the opportunity to grieve your loss and celebrate your life rather than face difficult decisions around your final wishes.

The Pure Promise

Ease the financial burden by protecting your loved ones from nasty surprises with our fully prepaid plans covered by the Pure Guarantee.

Lock in today's prices

The average cost of a funeral is predicted to reach £5,120 by 2023*   . With a prepaid plan you lock in today’s price for services in the future.

*Sun Life Cost of Dying Report 2021

free guide

Request a Free Guide

Finding out more about direct cremation and Pure Cremation’s prepaid plans covered by the Pure Guarantee is easy. To request our comprehensive brochure, simply click the button below and fill in the simple form

Request a Free Guide

Call us today:

0800 033 7737

Have a question about our Trust-Based Funeral Plan or just want to find out more? Our specialised planning ahead advisors offers expert guidance and support.


Secure your future with a Pure Cremation prepaid funeral plan, covered by the Pure Guarantee

Single Payment Plan


One off payment

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Monthly Payment Plans

£31.90 /MO

Total Payment: £1914*

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*    Things You Should Know:

About the Trust

Your money is safe

If you’ve opted to pay for a Trust-Based Funeral Plan, then your money will be placed into the secure, independently managed Trust. When the cremation is needed the Trust requires Pure Cremation Ltd to provide an invoice and proof of death before 2 Trustees sign to release funds to pay for the service you have requested.

The Pure Cremation Funeral Planning Trust was established in January 2016 and just like the market-leading funeral plan trusts it complies with the terms laid down by the Financial Services & Markets Act 2000 (Regulated Activities) Order 2001 Chapter 14.

We're proud to be an FPA Registered provider so you can be confident that we do things properly, for example, the Trust's money is managed by one of the UK's leading investment managers, WH Ireland plc.

The Trustees have three principle responsibilities:

The Trust is managed by four Trustees, they are as follows:

Stephen Crewe

(independent trustee)

Consultant and Magistrate

Simon Gunson

(independent trustee)

Former R&D Vice President for FTSE 100 company

Bryan Powell

A Director of Pure Cremation Group Ltd and CEO of Pure Cremation Funeral Planning Ltd

Stuart Owen

(independent trustee)

Previously MD of Barclays Global Investments Ltd)

Funeral Planning Authority (FPA)

Pure Cremation is proud to be registered with the Funeral Planning Authority (FPA). With over 600,000 funerals taking place every year in the UK, it’s important that people that have purchased funeral plans get the funeral they have paid for when it is needed. The FPA was set up in 2002 to protect consumer interests in the UK funeral planning sector, overseeing the pre-paid funeral plan industry and ensuring the highest standards of professionalism are met.

Funeral plan providers register with the FPA to demonstrate their commitment to offering a quality service. The FPA’s Code of Practice contains guidance related to professional conduct, pledges to the customer and complaints procedures. It urges businesses to be courteous, conscientious, dignified and professional towards everyone.

The FPA Code of Practice also protects against unsolicited calls, emails and post, and states that customer information should always be kept confidential. It also outlines the funeral plan provider’s duty to provide a transparent service so you know you’re getting the service you paid for.

Help and advice

If you want to learn more about direct cremation or check our most frequently asked questions, click the button below:

Find out more


Not for you?

We have two prepaid plans to suit your budget, including our Over 50s funeral plan for a fixed low monthly payment. You could also request a free Record of Wishes to inform your family of the style of send off you would like but without paying for a plan right now.

Over 50s Funeral Plan

  • Anyone aged 50-74
  • Low monthly payment
  • No medical questions

About the Over 50s Plan


Record of Wishes

  • Anyone aged 18 or over
  • No costs
  • Pay when the time comes

About the Record of Wishes