Our original Trust-based plan that guarantees to pay for your cremation

Pay one single instalment of £1,595 or spread the cost over up to 60 months from £31.90/mo.

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What's included

The Pure Promise: Our Trust-based plan is 100% guaranteed

Our original Trust-based plan guarantees to pay for your cremation. The money you pay for this prepaid plan is placed into a secure, independently managed Trust. To find out more about our Trust, click here.

Our plan includes:

  • Collection from anywhere in mainland England, Wales and Scotland (excludes Highlands and Islands)*, day or night
  • Transfer to the crematorium
  • A solid pine eco-coffin
  • Hand delivery of the ashes to any mainland address in England, Wales or Scotland within 21 days of the cremation. Or the option to scatter the ashes in the Garden of Remembrance
  • Doctors’ fees (if these apply)
  • Cremation fees for an unattended committal at the crematorium of our choice
  • Administration fees (£350) – the costs of setting up your plan

What you'll receive:

Within 14 days of purchase you’ll receive your document pack which contains:

  • A letter thanking you for choosing the Pure Cremation Pre-Paid Plan
  • A Plan Summary outlining exactly what is covered and a record of your payment(s)
  • A Record of Wishes with contact details for you and your next of kin and any special requests you may have made
  • A Plan Certificate with your unique plan number
  • A My Funeral Wishes card to carry in your purse or wallet so that everyone knows who to call when the time comes

(Scotland only - *If you live more than 2 hours drive from Glasgow or Edinburgh call to check that the likely timescales for our service meet your needs.).
If you change your mind within 30 days of purchase you will get a 100% refund of any payments made. Cancellation after this will result in a refund of the monies paid, minus the administration fee that applied at the time of purchase (currently £350).

For full Terms and Conditions click here

Additional Services

We offer additional services that can be paid for when the times comes*.

Return of ashes within 21 days of the cremation is INCLUDED in our price, but please let us know if you have planned a scattering or memorial service sooner than this.

You can specify a day and time for the return of your loved-one’s ashes, including evenings and weekends.


Please note that this service is not available for ashes crossing the England and Scotland border.

We are happy to arrange for a family member to collect ashes from our offices or from the crematorium itself if this is more convenient. We will not charge extra for this service.

Even though there is no funeral service, we offer the opportunity to spend up to 20 minutes with your choice of music saying a private farewell.

We want to emphasise that a Pure Cremation is a distinctive service, not a cheap funeral, so there are some restrictions.

Up to 12 people can attend and you can choose either:

A committal at our own Charlton Park Crematorium in Hampshire at a time to suit you, including evenings and weekends.

A committal at one of our carefully chosen venues at 9am only.


For everybody we look after, we have the same elegant pine coffin design.

Please tell us if your loved one is heavier than 17 stone because we will need to provide additional staff to ensure a safe, prompt and dignified transfer to our care.

Very large clients (weight over 22 stone) or very tall clients (more than 6'6′′) may require a special order coffin, but we always review each case individually.


*Prepayment for additional services can not be accepted as these costs may increase by the time of passing.
We cannot guarantee that your chosen crematorium will be available and prices may rise.
XXL coffins have to be made to order and cannot be prepaid in advance.

About the trust

Your money is safe with us

The biggest funeral plan providers in the UK use Trusts to safeguard the funds needed to meet some or all of their clients' future funeral expenses. We do, too.
If you’ve opted to pay in a single lump sum or over a fixed number of instalments then your money will be placed into a secure, independently managed Trust.
When the cremation is needed the Trust requires an invoice, proof of death and 2 Trustee signatures to release funds to pay for the service you have requested.

Read more about the Trust

Why plan ahead

The benefits of a prepaid plan

Peace of mind

Give your family the opportunity to grieve your loss and celebrate your life rather than face difficult decisions around your final wishes.

The Pure Promise

Ease the financial burden by protecting your loved ones from nasty surprises with our 100% guaranteed prepaid plans.

Lock in today's prices

The average cost of a funeral is predicted to reach £5,120 by 2023*. With a prepaid plan you lock in today’s price for services in the future.

*Sun Life Cost of Dying Report 2018

information pack

Request an Information Pack

If you’d like more information about our Trust Plan or if you can’t decide between our two plans, our information pack provides details for both of our prepaid plans to help you make the best decision for you or a loved one. To request a pack, simply click the button below and fill out the form:

Request a pack

Call us today:

0800 182 2160

Have a question about our Trust-based plan or just want to find out more? Our specialised planning ahead advisors offers expert guidance and support.


Secure your future with a FULLY GUARANTEED Pure Cremation prepaid funeral plan

Single Plan Payment


One off payment

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Monthly Payment Plans


Total Payment: £1914*

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* Overall cost increases to account for inflation within funeral costs calculated at 4% per year


We're setting the standard for this style of service:

Help and advice

We want to help you choose the best prepaid plan for yourself or a loved one, which is why our help and advice pages offers expert advice.

About the plans


Not for you?

We have two prepaid plans to suit your budget, including our Over 50s plan for a fixed low monthly premium. You could also request a free Record of Wishes to inform your family of the style of send off you would like but without paying for a plan right now.

Over 50s Insurance Plan

  • Anyone aged 50-75
  • Low monthly premium
  • No medical questions

About the Over 50s Plan

Record of Wishes

  • Anyone aged 18 or over
  • No costs
  • Pay when the time comes

About the Record of Wishes