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While other providers may appear to offer the same service at a lower price, it's always good to check what exactly is included as sometimes there are hidden costs. We take pride in offering a service that includes everything you need for a direct cremation.
As the only direct cremation provider 100% dedicated to this style of service, we offer a unique promise – totally seamless care from our professional team from the very first call through to the return of your loved-one’s ashes.
To help you find the right direct cremation provider for you and your family, we've compared the features of our service with the other top UK providers.
Services Provided |
Pure |
Simplicity |
Co-op |
Memoria |
Simplicita |
Coverage* |
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Coverage* |
United Kingdom |
Great Britain |
Great Britain |
Great Britain |
England & Wales |
Cremation Fees |
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Cremation Fees |
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Doctor's Fees |
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Doctor's Fees |
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Collection any time, day or night |
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Collection any time, day or night |
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Collection from non-hospital setting |
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Collection from non-hospital setting |
£250 |
£250 |
£250 |
£150-£350 |
|
Transportation Fees |
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Transportation Fees |
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Coffin |
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Coffin |
Solid Wood |
Veneer |
Veneer |
Veneer |
Solid Wood |
Scattering of ashes |
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Scattering of ashes |
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Collection of ashes |
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Collection of ashes |
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Hand delivery of ashes |
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Hand delivery of ashes |
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Priority delivery of ashes |
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Priority delivery of ashes |
£150 |
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Option to attend |
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Option to attend |
£200 |
£400 |
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£1,195 | £995 | £1,395 | £990 | £1,000 |
The information in this comparison table is correct on the date of publishing - 17/06/2020.
*Mainland only.
United Kingdom refers to England, Wales, Scotland & Northern Ireland.
Great Britain refers to England, Wales & Scotland.
Being an environmentally friendly company helps us reduce our impact on the environment. We think this is important when choosing a direct cremation service, as many funeral directors use veneered coffins that release pollutants into the atmosphere.
We provide a simple solid pine coffin to each client, carefully selected for its durability, elegance and good eco-credentials. Our coffins are made from wood sourced from FSC Certified forests where the trees are sustainably managed.
We also do not use cardboard coffins for a number of reasons. Cardboard leaves a residue in the cremator and does not help fuel the cremation process in the same way that wood does. This means that more gas is required to carry out a cremation, entirely negating any environmental benefit. Plus, cardboard coffins are actually more expensive than wooden ones.
You can arrange a direct cremation for someone even if they haven't got a plan with us.
If someone has already passed away and you'd like to arrange a Pure Cremation, click the button below to find more information about arranging a funeral with us:
If you are looking to purchase a prepaid direct cremation plan, we offer 2 plans that come with a unique guarantee - The Pure Promise. This means that when you take out one of our plans, it guarantees to pay for your direct cremation in the future.
Peace of MindYour cremation arrangements are taken care of and fully paid for |
No Financial WorriesOur promise means your family will not be asked to pay a penny more |
Less StressEveryone knows all it takes is one simple phone call when the time comes |
We include everything you need for a direct cremation so that when the time comes, all costs are covered so your family do not need to pay a penny more.
Below are just some of the reasons you should choose a Pure Cremation prepaid plan.
*You must continue to pay until your 90th birthday or date of passing, whichever is first. See full terms and conditions here.
We have two prepaid plans to choose from: our original Trust-Based Funeral Plan and our Over 50s Funeral Plan. Both of our plans include everything you need for a direct cremation, the only difference is how you pay.
Prices From
Prices From
If you'd like a Pure Cremation when the time comes, but cannot purchase one of our prepaid plans, why not request our free Record of Wishes? This is the perfect way to share your funeral wishes with your loved ones, particularly for those who may not be able to afford a plan right now or already have a plan that will pay out when you pass away.
Although it has no monetary value, making your wishes known to your loved ones before the time comes is the best way to ensure that you will get the funeral you would like.